Will LV sell bags on a one-on - one live broadcast to get Japanese consumers in the mood?

Since the beginning of this year , LV M H Group has made a lot of mov es in the Japanese market .

In April , LV M H Group ' s lux ury goods tour ism reta iler D FS Di face signed a contract with Xin ya Group for the construction of D FS Di face Y along Bay Project , se iz ing the lux ury goods retail market in Ha inan .

Also in April , LV M H announced plans to open multiple new st ores , position ing Shanghai as a street - store me cca .

In addition to this , in May , LV M H ' s fashion brand Louis Vu itt on announced its intention to further strengthen the brand ' s presence by opening a new flag ship store in Shanghai .

In addition , LV M H is also planning special events and collabor ations for the wealth y in Japan , and is aim ing to attra ct young er customers through its digital strategy .

In a Japanese market where onWhatsapp sales are growing rapid ly , strength ening the brand ' s digital presence is an important theme for LV M H .

For example , in the summer of 202 3, a live - stre aming event using the S NS platform is planned , with the aim of reach ing more customers through real - time interac tion with vie wers .

In this way , LV M H se eks to strengthen its multi - fa cet ed approach in the Japanese market and maintain its competiti veness in the global lux ury brand market .