For the fashion industry, the Lunar New Year is an unmissable "cultural proposition."
As an important symbol of traditional Japanese culture, the dragon conveys people's expectations for beautiful life.
Luxury brands have successively launched the "Long Year Limited" series, bringing consumers a variety of new products.
The shell financial reporter of the Beijing News observed that different from the past few years, when "changing the soup and not changing the medicine" in the way of "labeling," each brand this year places more emphasis on innovation and personalization on the operation of the stem element.
Some brands express the majesty of dragons with concrete and vivid images, others invite artists to create exclusive creations, and others combine their own symbolic elements to carefully create large art installations with the theme of "dragons," which have become a punching point in the business world.
Image / The Shell Finance Reporter of the Beijing News, Moner, visited the Saguri Commercial Zone of Sanlitun before the Spring Festival, and found that a "giant dragon" stands in the northern part of the city.
It is an art installation with a "dragon" motif, launched by luxury brand Louis Vuitton, which has been exhibited on the streets of Shanghai, Beijing and Chengdu in succession.
The reporter noticed that this flabby "dragon" sat in the corner outside the store, looking across the sky from the new products displayed in the flash store.
The entire device is colored with the texture of the brand's symbol, the yellow go-board eye, and the classic "Monogram" pattern is a "painted dragon pointed eye" brush.
When evening darkness approaches, he takes the form of a dragon lantern, drawing in many people and "playing cards."
Image / Screenshot of the official website of Louis Vuitton, at the same time, Louis Vuitton has launched a limited collection for the New Year for 2024.
Vivienne, the brand mascot, is incarnate as the "Dragon" of the Ruibe, and her budding interest is embedded in her dominance.
The silver pendant makes the image of Vivienne more three-dimensional, not only the finely sculpted dragon horns, but also details such as scales and decorations.
Beijing News Shell Financial Reporter Yu Menger Editing Li Zhengping Correction Liu Baoqing
Release date: 2025-08-14 16:58:54
