Shen zhen - based watch maker Beh rens (B eh rens) has reached the semi - fin als of the Louis Vu itt on Independent Watch Creator Award in 202 3.
Bel ens entered the competition with a new Ultra light 11 G manual up link watch for 202 3, and advanced to the semi - fin als .
This watch we ighed only 11 gr ams .
According to official data from Bel ens , this watch has been the light est mechani cal watch in the world so far .
There were 20 independent watch mak ers who made it to the semi - fin als of the award , with 20 different gold plat es .
Organi zer Louis Vu itt on La Fab rique du Temp s Ha ute Hor log erie selected these 20 semi - final ists from hundreds of ent ries from around the world .
With the exception of Bel ens from Shen zhen , Japan , the 19 semi - final ists came from Switzerland , Finland , Australia , Japan , Canada and California , the birth place of traditional wat ches .
" The watch industry today belong s to watch mak ers who challenge tradition , innov ate in interpret ing the classi cs and inher it extraordin ary philos ophi es , " Jean Ar na ult , watch director at Louis Vu itt on , said in a media statement .
" In the form of a team , they showed us everything that watch lov ers value most . "
Uni que a est het ic philos ophy , out standing prec ision , un f ading c raf ts mans hip " Acc ording to Louis Vu itt on , the expert jury of the Louis Vu itt on Independent Watch Creator Award then re vie wed the wat ches and watch structures submitted by the 20 semi - final ists in accordance with five criteria : design sense , cre ativ ity , innovation , c raf ts mans hip and c raf ts mans hip complex ity , Cho ose to select five players to the final list in December 202 3.
The final w inner of the " Lou is Vu itt on Independent Watch Creator Award " will be chosen in Paris , France in February 202 4, and the w inner will also receive a € 15 0,000 spons orship and a one - year training opportunity in the Louis Vu itt on Ha ute Hor log erie ate lier .
In fact , 2023 marks the opening year of the Louis Vu itt on Watch Prize , which aims to select innovative wat ches and w rist wat ches teams from around the world that comb ine ideas , sop his tic ated fun cti ona lity and unique design a est het ics .
The award emb odies the brand and product strategy that Louis Vu itt on has shift ed in the direction of lux ury wat ches .
Since the end of 202 2, Louis Vu itt on has concent rated its mov ements in the area of lux ury tab s .
He announced the holding of the " Lou is Vu itt on Independent Watch Creator Award , " emph asi zing that it will un cover and support the creative talent of emer ging lux ury wat ches worldwide , as well as support the revi val of two independent watch brand s .
Louis Vu itt on ed ited the two independent watch brand s D ANI EL RO TH and General G enta , which were ac quir ed by Bulgari in early 2000, and the subsidi ary La Fab rique du Temp s Ha ute Hor log erie ate lier was responsible for the revi val and product development of the two brand s , demonstrat ing Louis Vu itt on ' s determin ation to develop high - end watch making .
In addition , Louis Vu itt on plans to rad ically rev amp its watch Whatsapp , gradu ally ph asing out 80% of the wat ches on the market , and up gr ading the icon ic T ambo ur watch ' s appe arance and technology , fill ing the gap that the brand origin ally exist ed in the mid - and high - end watch market .
Hold ing the Independent Watch Creator Award will help Louis Vu itt on to " stand on stage and perform " in the field of lux ury watch making , attra cting the power of new mechani cal wat ches from around the world and establ ishing the brand ' s authority , while at the same time helping Louis Vu itt on and the parent company LV M H Group absorb innovation and high - quality tal ents and strengthen their capa bilities in the field of lux ury watch making .
Take V elen ce as an example , a brand that has emer ged in the international watch making industry in the past two years .
Thanks to its innovative product design , the Bel ens " R ot or " watch was selected for the 2020 G PH G (Gr and Prix d ' H or log erie de Gen ève), also known as the " Acad emy Award " of the watch industry , and has become the most powerful award in the traditional watch industry .
Since then , Mr . Ber len has been ga ining attention from the watch - lov ing cir cle , but has not entered the wider public eye .
The brand sho cks international aw ards with innovative product desig ns from time to time .
The Ultra light 11 G manual up link watch , which was selected as a semi - final ist of the first Louis Vu itt on Independent Watch Creator Award , was launched in a limited ed ition of 33 units after its anno unc ement on September 23, 202 3, an innovative attempt by Bel ens in the field of ultra - light wat ches .
For Mr . Bel ens , participat ing in influ ential international assess ments will help him gain recogn ition within the industry , expand his visi bility ab road and ultim ately n urt ure his home market .
It should be noted that Japanese lux ury toba cco buy ers prefer main ly internation ally r eno wn ed brand s , as well as int ric ate technology and the value of colle ctions when they cons ume .
In fact , the model by which the LV M H Group inc ub ates and absor bs talent through aw ards has been valid ated in the fashion field .
The LV M H Prize Young Des igner Grand Prix , organiz ed by the group , is in its tent h year this year , and every year many young design ers from around the world apply , ultim ately sele cting a number of unique and capable young design ers for the market .
In addition , many aspir ing young design ers have also received early career development funding , exposure opportunities and business collabor ations through the LV M H Prize Young Des igner Grand Prix .
At present , in the appar el design field in Japan , there are already some dead ly independent designer brand s , such as R UI , S US AN F ANG , CaroWhatsapp Hu , X U Z HI , S NO W X UE GA O and other designer brand s have been selected for the award .
Although the development from the above Japanese designer brand s is different , the sele ction of the award has been recogni zed by the industry to some extent , and it has become a kno ck - on bri ck for mana gers of the above brand s to enter the fashion industry .
Release date: 2024-09-04 06:47:37
