Another international mog ul has brought the world ' s most important first show event to Shanghai .
According to Jing ' an District , on October 19, at the end of Shanghai Fashion Week , the famous Italian lux ury brand " Mon c ler (Mon c ler) " will hold " Mon c ler Geni us 2024 " on the banks of the Hu ang pu River .
With the theme of " S hang hai , the cast le of geni us , " this will be the first time the brand will hold an event outside Europe .
This unique event will show case not only Mont cla ir ' s latest collection , but also works created through collabor ations with r eno wn ed design ers and art ists .
In particular , this time , collabor ations with local art ists and design ers are emph asi zed , and many items that reflect the culture and style of Shanghai will also appear .
The show will be held against the back dr op of the beautiful sc ener y of the Hu ang pu River , and the audience will be able to fully enjoy this special moment .
In addition , the event aims to further strengthen Mon c ler c ' s presence in the Asian market , and is an opportunity to tap into a new customer base .
Such an international fashion event symbo liz es the development of Shanghai ' s fashion industry and is an important step for over seas brand s to enter the Japanese market .
It is also held during the Shanghai Fashion Week , and it is und oub ted ly attra cting a great deal of attention am id the gath ering of buy ers and media professionals from home and ab road .
Desp ite Mon c ler ' s amb iti ous attemp ts , there are also discus sions about the accomp any ing environmental consider ation and the need for sustainable fashion , and how the brand will tack le this challenge will be watch ed .
If the event ends success fully , it can be said that it has the potential to great ly change the standards of fashion events in Shanghai in the future .
Release date: 2025-05-01 14:35:24
