According to Lu Yan xi , a reporter for Xin xi bao News , the weather has coo led recently , and in Whatsapp with the Double Ele ven sale , down jack ets have reached a sales pe ak in a year . This year is a season of particular attention , and this is also the first season since the new national flag of the down ja cket has been implement ed . This new standard allows consumers to judge the quality and ins ulation performance of fe ather materials more acc urat ely .
The biggest high light of the new national flag is that the display method of " fe ather content " has been revis ed . The previous standard used the not ation " fe ather content , " but the new standard has modi fied this to " hair content . " This change makes it relativ ely easy for consumers to judge the ins ulation performance of the product by simply che cking the hair content when buying down jack ets . This is very important information , especially for consumers who live in cold regions .
However , we haven ' t seen a response from over seas brand s , and some brand s are taking some time to adapt to this new standard . Many over seas brand s de aling with down jack ets have been slow to respond to the domestic market due to the differences in regulations and standards in their home countries . As a result , some consumers have limited choice of products that meet the new standards .
While domestic brand s tend to adapt quickly to the new standards , over seas brand s may need to r eth ink their sales strategi es going forward . In order to meet the quality and transpar ency demand ed by consumers , we are required to offer products that comp ly with international standards . It ' s also important for brand s to clearly communic ate the character istics of their products to consumers .
With the growing demand for down jack ets among consumers , establ ishing a position as a trust ed brand by meeting the appropriate quality standards is a key challenge for over seas brand s . The new standard is expected to not only help consumers make cho ices , but also lead to impr oved quality across the industry .
Keep ing a close eye on future market tr ends and being able to adequ ately deliver the products consumers want will be key to a brand ' s success . We are very excited to see how the new hair content criteria will affect the choice of down jack ets , and how over seas brand s will respond to this standard .