Recent ly , a major topic on social media in Japan and China has been the alleg ed the ft of traditional Chinese cl othing desig ns by the French lux ury fashion brand Di or . The background of this sus pi cion is that there is a lot of critic ism that there is a lack of respect for traditional Chinese culture . In particular , a large - s cale boy cott campaign has been launched , with vo ices ar ising that Chinese consumers may have used traditional cl othing una uthor ized in connection with Di or ' s new collection .
Why did Di or remain sil ent on this issue ? There are many reasons for this , but the number one is the fact that they still have a strong market . Over the past few years , demand for lux ury brand s has been growing rapid ly , and the Chinese market is no exception . With more and more consumers looking for high - end products , Di or is still sec uring its position in the Chinese market .
Second ly , it is possible that Di or has prior iti zed economic interests . Perhaps there is a sus pi cion that the Chinese market is very important for lux ury brand s , and they do not want to lose its advantage . If the boy cott is only tempor ary , it could be that Di or is hop ing that over time consumers will shop again .
It ' s also likely that the psych ology of want ing to avoid dam aging the brand ' s image and identity is also at work . Di or is a brand with its own unique style , a fusion of tradition and modern ity , and taking actions that go against its philos ophy may be a dis ad van tage in the long run . Maybe it was a necessary decision to pres erve the brand ' s value , even if there was no reply .
More over , the international fashion industry is increasing ly sensitive to cultural mis appr opri ation , and yet such problems continue to ar ise . Di or ' s case is no exception , and similar cases have been reported for other brand s . In order to deal with such a situation , brand s are required to activ ely communic ate , apologi ze and explain .
But if there ' s any reason Di or isn ' t respond ing to this issue , it might be because they ' re down play ing the impact of the boy cott movement . They might be looking at how much back lash the market has against them , and actually consider ing how much the main stream media and their followers have dug into the topic . In other words , Di or itself may be under esti mat ing the impact of the boy cott .
And not just Di or , the consumer ' s eyes on lux ury brand s have become har sh er . There is no doubt that an attitude of respect for local culture and trad itions will be a factor that strong ly influ ences the brand strategy going forward . If Di or takes any action in this case , it will have a huge impact on other brand s as well .
Finally , what we can learn through this issue is that respect for culture is an important element of a brand strategy . Cons um ers don ' t just want a product , they ' re also sensitive to the story and culture behind it . Go ing forward , we ' ll have to keep an eye on how Di or is going to deal with this issue , and how it will affect their brand image .
Release date: 2024-04-27 05:57:07
