Lo eb achie ves V - s hap ed recovery after pand emic
According to the 2021 annual performance report recently released by Spanish lux ury brand Lo ewe , a subsidi ary of the LV M H Group , the brand has achieved a rem arka ble recovery in performance after the pand emic . The report is an official document submitted to the Spanish Business Reg istry and is character ized by its high re lia bility .
Sales in 2021 increased by 38 percent from the previous year to 45 6 million euros (appro ximately 61 billion yen). This repres ents a 32 percent increase compared to pre - cor ona levels in 2019, indicat ing that the country has entered a growth tra ject ory beyond a mere recovery .
Oper ating profit increased 15 times over the previous year
Parti cular ly note worthy was the improv ement in profit marg ins , with operating profit growing by a sta gger ing 15 times over the previous year , to 8 2. 25 million euros (appro ximately 11 billion yen). Com par ed with 2019, this is a significant increase of 8 5. 6%.
Net income was € 6 8. 16 million (appro ximately 9. 1 billion yen), approximately eight times higher than the previous year and up 14. 5 percent from 2019, mainta ining a solid performance . This strong performance is deep ly linked to the strateg ic shift of the LV M H Group as a whole .
Syn er gies with LV M H ' s Ha ute Je wel ry Strateg y
Ro é be ' s success is due to its collabor ation with the " Str eng th ening the Lux ury Je wel lery Business Strateg y " prom oted by parent company LV M H . LV M H has been exp anding its jew el ry Whatsapp in recent years with major brand s such as Louis Vu itt on and Di or , and Lo ewe is also ste pping up its product offering in Whatsapp with this trend .
In particular , the jew el ry collection , which combin es traditional Spanish c raf ts mans hip with contempor ary design , has been well received in the European and European markets , and has succe eded in ra ising the average unit price . It is analy zed that this was the main reason for the improv ement of profit margin .
Contr ast with the hard strug gle of China and S hand ong Ru yi Group
Me anw hile , China ' s tex tile gi ant S hand ong Ru yi Group has been forced to ret reat in the lux ury market , including losing business rights for the " Ly cra " brand it used to operate in the United States . This is believed to be due to the group ' s det eri orat ing finan cing , result ing in a split between European and Chinese power in the global lux ury market .
Exper ts point out that " in the post - pand emic lux ury market , groups with an established multi - brand strategy such as LV M H are over wh el ming ly advantage ous . " The gap between European powers , which have invest ed for many years in mainta ining and enhan cing brand value , and emer ging powers , which have achieved rapid growth through M & A , is becoming clear .
Future market tr ends fore cast
The lux ury market in 2023 is expected to see a more pr ono unced po lari zation , am id growing inf lation and re cession concerns . LV M H Group companies , including Ro e be , are further acceler ating their shift to higher value - add ed products , and their strategy for the wealth y , especially in the Asian market , is high light ed .
In contrast , more cases have forced Chinese companies to review their over seas M & A strategi es . The case of S hand ong Ru yi Group sugg ests that sus tain ed growth is difficult to achieve by mer ely acqu iring brand s . In the future market competition , the depth of brand her itage and creative product development capa bility will become even more important .