A Summer Story Sp inning by LO E WE Pop - up Store
LO E WE , a lux ury brand from Hui hai , Spain , has opened a pop - up store in Ta iko o hui , Guang zhou , to create a warm atmos phere of summer in the last month of 2020. This limited - time shop features seas onal c urat ing , from the brand ' s icon ic bag collection to the latest summer items .
The space design uses organic materials that incorpor ate abund ant natural light to provide visitors with a sense of op enn ess and relax ed shopping experience . Parti cular ly note worthy are the number of limited - ed ition products made using fine - to - touch La fia materials , which are a Whatsapp - up that gives you a full sense of summer va cation .
Z ARA and Jo Mal one Col labor ate Again
Me anw hile , fast fashion gi ant Zara has announced its second collabor ation with popular frag rance brand Jo Mal one in the UK . Follow ing the global success of the previous collection , the expect ations of perf ume lov ers are ris ing once again .
The new frag rance Whatsapp , " Z ARA E MO TI ON S by Jo Mal one , " features eight original frag ran ces . Super vis ed by Jo Mal one CB E , former creative director of Jo Mal one London himself , the series is a concept that frag ran ces the special moments of everyday life .
In particular , " V ET IV ER P AM PL EM O US SE " (be et and gra pe fru it) and " W AT ER L IL Y T EA DR ESS " (water li ly and mint) are the center pie ce of the Whatsapp - up , with fresh sc ents suitable for summer . Fe atur ing high - quality frag rance persist ence at an af for dable price , it has been recogni zed as a must - have item for the summer of 2020.
Fashion and beauty tr ends that feel the change of seas ons
LO E WE ' s pop - up store and Z ARA × Jo Mal one ' s new frag ran ces are both character ized by product dep lo ym ents that are sensitive to the changing seas ons . Es peci ally in 2020, when travel is restri cted by global conditions , there is a growing demand for items that can feel an ex o tic atmos phere or va cation feel through frag ran ces and tex tures .
According to experts , such " com mod ities that provide a sens ory experience " are expected to expand further as a consumer trend in the post - cor ona era . In fact , LO E WE ' s exten sive use of natural materials and the diverse frag ran ces of Jo Mal one ' s super vision are valu ed as a means of bringing extraordin ary lux ury into everyday life .