Histor ical Evolution of the Royal Oak Collection
The Royal Oak Collection by Aud em ars P igu et , the leading Swiss lux ury watch brand , has continued to revol uti oni ze the watch industry since its creation in 1972. In the course of half a century of evolution , this collection has gone beyond just a watch and established itself as a cultural symbol .
The distin ctive oc tag onal bez el and the " tap isser ie " pattern ed dial emb ody the perfect bl end of tradition and innovation . In particular , since the 1990 s , innovation in materials (adop tion of cer amics , tit anium , carbon , etc .) and the evolution of mov ements have further soli di fied its position .
Special collabor ation with Michelle Yo w
In 1999, Aud ema Pig get realized an extraordin ary collabor ation with internation ally r eno wn ed Chinese - American ac tress Michelle Yo w . The Royal Oak " O ak le eb s " watch (R ef . 67 60 8) was born from this project .
This special model refle cts Michelle Yo ' s elegant style and Asian a est het ics , with its own unique ing enu ity in the design of the dial and case propor tions . Comb ined with the rar ity of limited production , it has ga ined a high level of popular ity among colle ctors .
The cultural impact of cross - industr y collabor ation
Col labor ations with Michel Ye o and other distingu ished figures from other industries have dram atic ally impr oved the brand aw aren ess of Aud em ars P igu et . In the Asian market in particular , these efforts have gener ated a great response , and we have success fully developed new customer seg ments .
According to watch industry experts , Aud em ars P igu et ' s strategy has been pra ised as a br illi ant example of the parado x of " pop ular isation of high - end wat ches . " It is the attitude of keeping tradition and always being ahead of the times that has under p inn ed the end uring popular ity of the Royal Oak Collection .
Royal Oak ' s Chall enges for the Future
As we enter the 2020 s , Aud ema Pig get is ste pping up its commitment to susta ina bility . The Royal Oak Collection is also innovat ing for the next generation , including the adop tion of new materials with a lower environmental impact and the improv ement of the energy efficiency of the movement .
With a half - cent ury of history , Royal Oak continues to act as a mir ror to the times , going beyond just a lux ury item . I can ' t take my eyes off the future evolution either .