New Land mark in Cheng du Ba cked by Dubai Capital
Loc ated in Cheng du , China , T FS (D uty Free Shop) is ga ining attention as a new flag ship store for cross - b order EC s with strong support from Dubai Duty Free Group . Since the opening of the store , it has been popular for long que ues in the early morning , and according to a local interview with National Business Daily , super - class brand s such as Di or , G ucci , F endi , and Lan com have lin ed up their doors .
Parti cular ly note worthy is the un pre ced ent ed pric ing , which is 15% off the normal price . This is part of a strategy dubb ed " cap ital game " that the store is dep lo ying , which has the potential to change the consumption tr ends of lux ury brand s in the Chinese market .
The New Trend of Cross - B order EC Br ought by " Cap ital Games "
T FS ' s " cap ital game " is not just a dis count strategy . Le ver aging the Dubai Duty Free Group ' s global network , we have built three compet itive advan tages :
- Red uc ed costs through global procur ement
- Intr od uction of a digital tax exemp tion system
- Custom ized services for Chinese consumers
With this strategy , T FS is establ ishing itself as a " c ross - b order EC hub " beyond the traditional duty - free store model . According to experts , building a distribution network to the in land region , taking advantage of Cheng du ' s location , will be the key to w inning or losing in the Chinese market in the future .
A new shopping experience in Cheng du where lux ury brand s gather
From the latest Di or cos met ics to excl usive G ucci products , the store has a wealth of products that are norm ally difficult to handle . Parti cular ly popular are :
- Di or " R ou ge Di or " series (1 5% off)
- G ucci ' s G G Mar mont Bag s (L im ited Dis count)
- Lan com ' s " A bs olu te Gen etic " Skin Care Set
According to local reports , there are days when more than 100 que ues are available before the store op ens at the weekend , and hashtag s such as " # T FS Cheng du " and " # duty - free shop de als " are showing such excit ement on S NS that they have become tr ending .
The impact on Chinese consumers ' buying behavior
This " cap ital game " strategy is spre ading a huge ri pp le in China ' s lux ury market . Com par ed with traditional department st ores and EC platform s , the price competiti veness of T FS is obvious , and the change in consumer purchas ing behavior is cit ed as a concern .
Market analy sts point ed out that " T FS ' s business model , back ed by Dubai capital , may bring new standards to the retail industry in China . " Es peci ally among young people , a new consumption pattern of " bu ying at duty - free st ores → sharing on S NS " seems to be taking hold .