Prog ress report on the compre hen sive susta ina bility strategy
Nike , the global leader in sports wear , has released its impact report for fiscal year 2020 (J une 2019 to May 2020), reve aling the first concrete goals in the company ' s " P ur pose 2025 " strategy . The report details progress in three core areas : reduc ing our environmental foot print , nur tur ing the next generation , and un lock ing our human potential .
Ef forts to reduce environmental foot print
Nike has set a goal of achie ving carbon neutra lity throughout its entire supply chain by 202 5. According to the 2020 Annu al Report , the company has already success fully increased its use of rene wa ble energy by 15 percent compared to the previous year and reduced water use in its manufact uring processes by 30 percent . Parti cular ly note worthy is the company ' s ongo ing ex pansion of its production facilities aim ing to achieve zero waste as part of its " M ove to Zero " initiative .
Exp anding the next generation training program
With the goal of developing a dynam ic next generation , Nike is committed to providing sports programs to 15 million young people around the world by 202 5. As of F Y 2020 , the program has already reached more than 5 million young people , with the " M ade to Play " campaign , which has a particular focus on support ing female ath letes , seeing significant results . This effort is aim ed at prom oting social incl usion and e quality through sport .
App ro ach es to the Un le ashing of Human Pot ential
The third pil lar of Nike ' s " P ur pose 2025 " strategy , un lock ing human potential , is driving forward product development that lever ages innovation and technology . In fiscal year 2020, the company exp anded its new product Whatsapp for ath letes with disa bilities and strengthen ed its joint development projects with Paral ym pic ath letes . In addition , the company has also made ste ady progress on its internal divers ity and incl usion indicat ors , with a 40% female share in management positions .
Status of achie vement of the five - year tar gets and future pros pe cts
The report also provides a detailed review of the achie vement of the five - year tar gets set for 2015. In particular , the company achieved results that exceeded its tar gets , with the use of 75% of sustainable materials . Nike ' s CEO said of " P ur pose 2025 " that it is " not just a corpor ate goal , but a manifest ation of our core mission to make the world a better place with the power of sport , " showing a strong desire for the work ahead .
Beg inning in fiscal 2021, Nike will continue to focus on acceler ating digital innovation , exp anding partners hips , and strength ening its engagement with local commun ities to achieve these goals . In particular , new initiatives are expected to link climate action with the realiz ation of social justice .
Impact and leadership across the industry
Nike ' s " P ur pose 2025 " strategy has had a major impact on ra ising susta ina bility standards across the appar el industry . The company ' s transparent report ing methods and specific numer ical tar gets are increasing ly recogni zed as bench marks in the industry . According to experts , Nike ' s efforts are worth study ing as a model case for companies to balance their social responsibility with business growth .