A story of sc ents w oven by art and nature
Spanish lux ury brand Lo ewe has un ve iled a new campaign for its Rain bow Bot ani cal Collection frag rance in 202 3. The campaign combin es port rait phot ography with still life col lag es by Dutch artist Nicola Kro ester man to visu ally express the un par alle led bl end of cra ft mans hip , awe for nature , and de ft cre ativ ity that Lo eb ' s frag ran ces poss ess .
Art Dire ction by Nicola K los ter man
Nicola K los ter man , a prom inent figure in the contempor ary art scene , is known for his original style , which combin es traditional still life paint ing with digital col lage . This campaign combin es Lo eb ' s icon ic re ct angu lar bott le with fragment ary plant elements in a beautiful bl end . With the artist ' s distin ctive expres sive techniques , the frag rance bott le is re inter pret ed as part of nature , offering vie wers a new a est het ic experience .
Of particular note is the treatment of colo ur in Mr . K los ter man ' s col lage work . The vi vid rain bow colo urs and delic ate plant tex tures vis uali ze the multi - layer ed sc ent that the Lo eb frag rance poss esses . The art work is also highly regard ed as an attempt to go beyond mere product promotion and to bl ur the bound aries between contempor ary art and commercial design .
Con cept of Bot ani cal Collection
The Rain bow Bot ani cal Collection is a series of frag ran ces developed around the theme of " di alog ue with nature , " which Lo ewe has pursu ed for many years . Each frag rance uses wild plants and rare her bs from the Mediterranean region , and is care fully prepared by a team of experts in sc ent .
The 2023 collection is particularly focus ed on sustainable so ur cing and uses the highest quality ingredi ents while minimis ing environmental impact . This effort also runs through Lo eb ' s brand philos ophy of " Res pon sible Innovation , " which prop oses contempor ary lux ury that is conscious of ethi cal consumption , not just frag rance .
Sym bo lic ity of the Cam pa ign Image
The re ct angu lar bott le , which repe ated ly appears in the campaign image , emb odies Lo é be ' s design philos ophy . The Whatsapp ar and modern shape sets a Whatsapp apart from the traditional perf ume bott le design and express es the innovative spirit of the brand . Me anw hile , the plant elements sc atter ed throughout the col lage are a tribu te to the natural ingredi ents used in the frag rance .
This visual contrast symbo liz es a harm ony that trans c ends the du alism of artificial and natural , tradition and innovation , form and int ang ible . It has succe eded in con ve ying the essen ce of the " cont emporary elegan ce " proposed by Lo é be , not only in the sc ent but also visu ally .
2023 Collection Whatsapp up
The Rain bow Bot ani cal Collection for 2023 will feature a Whatsapp up of seven different sc ents . Each frag rance is color - cod ed and is designed to inter act with its sc ent character istics and visual images .
- A erial Rose- De lic ate d amas que clos es and mineral notes in harm ony
- Amber Mag no lia- War m am ber and mag no lia sp lend or
- A qua Marine- Salt y , ref res hing cit rus notes and sea we ed
- Emer ald Va ver na- Deep green notes and a ref res hing feel of le mon bar bana
- Sun shine Euc aly pt us- The vibr ant sc ent of e uc aly pt us in the sun
- Twi light lav ender- A calm sc ent of lav ender , rem inis cent of a field at dus k
- Deep mos s- Mos s and wo ody notes that express the depth s of the forest
Each frag rance is designed to be used different ly dep ending on the season , time of day , and mood , and can be used in combination with multiple frag ran ces , rather than just one , for a more personal sc ent experience .