S HAN G HA I , August 2022 - Aud em ars P igu et , the leading Swiss lux ury watch brand , has opened a special " Ro yal Oak 50 th An nivers ary " experience space in Shanghai ' s famous commercial complex , " T ag uli , " from August 25 to 31, 2022.
This limited - time space was speci ally designed to com mem or ate the 50 th annivers ary of the Royal Oak Collection , offering visitors an un par alle led experience with innovative light ing design and immer sive sound effects .
History and Innovation at Royal Oak
The Royal Oak is the icon ic collection of Aud em ars P igu et , which was born in 1972, and has been highly regard ed by watch lov ers for half a century for its original design and exception al technical pro w ess .
In 202 2, which marks its 50 th annivers ary , Aud em ars P igu et is holding various events around the world to celebr ate this mem orable year , and this experience space in Shanghai is position ed as an important part of that .
What to see in the experience space
In this special space set up in Shanghai Ta ig uli , the following character istic elements will attra ct visitors :
- Dyn amic sp ati al present ation with state - of - the - art light ing technology
- Histor ic c lock ex hibition to tell the story of the evolution of Royal Oak
- Uni que experience with immer sive sound system
- Special ex hibition of the latest collection , including 50 th annivers ary excl usive models
- Demon str ation where you can see the c raf ts mans hip of the brand up close
This experi ential space is not just an ex hibition venue , but is designed as an interac tive space where you can experience the world view of Royal Oak with your five sens es .
The importance of Shanghai in the lux ury watch market
The back dr op behind Aud em ars P igu et ' s hosting such a large event in Shanghai is that China , and especially Shanghai , is rapid ly growing as one of the world ' s leading lux ury watch markets .
Shanghai has established itself as the center of lux ury consumption in Asia , and many international lux ury brand s are developing important marketing activities in the city .
A sp okes person for Aud em ars P igu et said , " S hang hai ' s sop his tic ated customer base correct ly understand s and appreci ates the value of the brand , " high light ing the signific ance of holding this event .
The Future of Royal Oak
As we celebr ate our 50 th annivers ary , Royal Oak continues to innov ate , while preser ving its tradition .
The design team at Aud ema Pig get said that " the DNA of the Royal Oak remains un chang ed , but it will always evol ve in terms of materials and technology , " suggest ing that we can look forward to the evolution of this icon ic collection in the future .
This special experience space in Shanghai will be a valua ble opportunity to reflect on the steps of Royal Oak over the past 50 years , while also showing a vision for the future .