A new attempt by the lux ury watch industry to dig iti ze
Follow ing the great success of LV M H Watch Week , which was first held in Dubai last year , the 2021 LV M H Watch Week will be held onWhatsapp from 25 to 29 January , with the group ' s brand s Bulgari , Hub lot and Z EN IS participat ing along side brand s from around the world .
The event , which was completely dig iti zed by the pand emic ' s impact , was the venue for the highly antici pat ed new launch for watch lov ers . In particular , Hub lot showed off a number of new cre ations that combin ed innovative design and technology , attra cting a lot of attention .
Fe atures of Hub lot ' s new collection for 2021
The new watch , which was un ve iled by Hub lot at this LV M H OnWhatsapp Watch Week , is character ized by the adop tion of new materials and technologies , while ad her ing to the brand ' s DNA , sport y and avant - gar de design .
Parti cular attention was dra wn to a group of models that activ ely adopted sustainable materials , with several cases on display using re cyc led tit anium and environment ally friendly cer amic materials . These refle cted the growing eco - tr ends in the lux ury watch industry and represent ed an important step in demonstrat ing Hub lot ' s commitment to the environment .
The fusion of technolog ical innovation and tradition
In the new Whatsapp up , Hub lot ' s unique movement technology has evol ved further . In particular , the models equip ped with the chron ograph feature a new cali ber with impr oved acc ura cy and dura bility , deliver ing performance that can with stand even professional use .
In addition , the re work ed version of the classic model faith fully reprodu ces the original design concept , add ing a contempor ary interpret ation . Sever al limited - ed ition models for colle ctors were also announced , and special specific ations unique to onWhatsapp events attra cted a lot of attention .
Suc cess as a Digital Event
This LV M H Watch Week , which was held entir ely onWhatsapp , fe atur ed interac tive content using 3 D virtual ex hib itions and live broad cas ts . The Hub lot bo oth provided a 360 - degree view of the new watch and special content that gave you an in - dep th view of the movement , providing an immer sive experience that was no less than a physical display .
During the event , there were also live talk sessions with design ers and watch mak ers , providing an opportunity to del ve dee per into the technical ing enu ity and design concep ts emb odi ed in the new work .
Future develop ments and market reac tions
Desp ite its onWhatsapp anno unc ement , Hub lot ' s new 2021 collection has received a warm response from the watch media and colle ctors around the world . In particular , the special model developed for the Asian market was appreci ated for its design that took into account the prefer ences of each region , and some reports said that reser v ations were pour ing in even before the launch .
With a tide of digital events that is expected to continue after the pand emic , the focus is increasing ly on how the Hub lot brand will evol ve the experience , and what ' s going on .