Un usual newsp aper with only the Supreme logo on the cover of white paper
Is su ed August 14, 2023 The New York Post . The paper has published the cover of the day in a state of almost blank paper , and it is a big topic . The cover , which is norm ally filled with the latest news from New York , has adopted an un usual design : only the classic red and white logo of the street wear brand " S upr eme " is placed in the center .
" This is the first time this has happened , "The New York Post . Jesse Angel , CEO and publish er of The New York Times , comment ed on this special issue . The decision to publish cover pages almost blank is extremely un usual in the newsp aper industry and has been high light ed as a new form of collabor ation between media and fashion brand s .
Colle ctor ' s item with 40 times the value after issue
The value of this special issue as a colle ctor ' s item sky ro cket ed immediately after its release , and it was trad ed for about 40 times its nominal price . It is extremely rare for a news paper to show such a rise in value .
Supreme has also released a number of excl usive and collabor ative items in the past , and each time they are known to be sold out instant ly by their ent h usias tic fans . This time The New York Post . Col labor ation with the company is also seen as part of that strategy .
In particular , the une x pect ed appe arance of the log os of high - end street brand s in the daily media of newsp ap ers seems to have gener ated a huge response among colle ctors and fans . On S NS , the hashtag " # Supreme Post " has become a trend , and has gar ner ed a lot of talk .
The potential of media collabor ation as a brand strategy
The event is also being notic ed by the marketing industry as a successful example of a fusion of traditional media and modern street culture . Supreme has previous ly made head Whatsapps with its collabor ations with big companies like Louis Vu itt on and Nike , but this was the first time it had ever col laborat ed with a newsp aper .
On the one hand , The New York Post . It is believed that it has had a great effect in terms of appe aling to young people and rene wing the brand image . Trad itional newsp ap ers have shown flexi bility to em bra ce modern street culture , which could also lead to the development of new read ership groups .
Exper ts say that such cross - industr y collabor ations have the potential to enhan ce both sides ' brand values while at the same time creating new value beyond the traditional framework . We expect more similar attemp ts to be made in the future .
Suc cess Fa ctors for Limited Products Business
There are a few factors in the success of the " limited " business that Supreme has built up so far . First of all , the " R ar ity " production can be mentioned . Fa ctors such as limited quant ities and limited periods stim ulate the desire of consumers to buy .
Second ly , there is " un pred ic ta bility . " Supreme is constant ly attra cting the attention of its fans by anno unc ing une x pect ed collabor ations on a regular basis . This collabor ation with the newsp aper could be said to be a typ ical example of that .
Finally , " com mun ity building " is important . Ow ning a Supreme product has become a kind of status , and a dev oted fan community has been formed . It is precis ely because of such a lo yal fan base that we believe that such an un usual collabor ation as this one has also been successful .
Future develop ments and impact on the industry
This time The New York Post . The collabor ation with Supreme has the potential to have a major impact on both the media and fashion industries . It can be said that not only is traditional media a tip to expl ore revenue sources in new ways , but it also shows the potential of new advertising methods for fashion brand s .
In the future , there may be mov es by other newsp ap ers and magazin es to seek similar brand collabor ations . In addition , brand s other than Supreme may also be developing new marketing methods that lever age media .
If this kind of cross - industr y collabor ation becomes more common , the very way the media we come into contact with on a daily basis may change . At the very least , it can be said that this case has enough impact to suggest that it is possible .