Over view of histor ic spons orship agreements
English Premier League gi ants Manchester City Football Club have signed a 10 - year uniform supply agreement with German sports brand " P uma " starting in July 202 4. The deal , worth £ 6 50 million (abo ut 120 billion yen), is the biggest commercial deal in the club ' s history .
" We are bid ding fare well to Nike , which has supp lied our uniform s for seven seas ons , and starting a new partners hip . " The contract runs through the 20 33 - 34 season and is expected to bring in £ 65 m a year .
Back ground and strateg ic signific ance of contract change
The contract change is position ed as part of the City Football Group (CF G) ' s global strategy . CF G is a football group that has 11 club s in the world , and among them , the brand value of the flag ship club Manchester City has been highly valu ed .
P uma ' s strategy is to further strengthen its presence in the football market by partner ing with the top club s in the Premier League . In recent years , P uma has ext ended contracts with Manchester City ' s rival s Chelsea FC , as well as top club s such as AC Milan and Bor ussia Dort mund , and is seek ing to soli di fy its position with this deal .
Impact on the market and future pros pect
The deal is the third highest - val ue Premier League uniform supply contract in history , and sets a new bench mark in the football business market . Manchester City plans to use the funds to invest in stadium ex pansion , young er players and more star players .
F ans will see the players wearing the new ly designed P uma uniform s from the 2024 - 25 season . The club and P uma have also revealed that they are working together to develop a special uniform design that refle cts the character istics of the city of Manchester and the history of the club .
Exper ts ' view
The sports marketing expert said : " This contract is an important mi lest one that shows the growth of Manchester City ' s global brand power . " He also point ed out that for P uma , " it will be a big step in the competition with Nike and Ad idas , " and attention is dra wn to the up coming changes in the power chart of the sports goods market .
In addition to the supply of uniform s , the deal also features a wide range of cooperation items , including training wear and br anding rights in stadi ums , as well as co - produc tion of digital content . This will see the partners hip between the club and the brand go beyond just a spons orship agreement .