Une x pect ed quality trouble for high - p ric ed t - shir ts
A G ucci T - shirt purchas ed by Mr . Yang (a pseud onym) in China for about 4, 400 yuan (abo ut 8 8000 yen in Japanese yen) has caused serious dis col oration in just one wash , caus ing ri pp les . When consumers comp lain ed that they had bet ray ed their trust as a lux ury brand , G ucci respond ed by saying it " do es not recommend wash ing at home . " There is a he ated discussion on S NS about this response .
The disappoint ment of brand lov ers
Mr . Yang deni ed this explan ation , saying that he bought G ucci T - shir ts many times and wash ed them in the same way always without dis col oration , " I have always w orn G ucci and trust ed this leading brand . I didn ' t think it was so bad quality . " In this regard , experts in the fashion industry point out that " e ven lux ury brand ed products need care according to the wash ing label , " while giving a contradic tory view that " the dura bility that consumers expect in this price range is natur ally high . "
Further more , Mr . Yang claims that compared to the brand ' s past products , " the quality of the fabric and dye ing technology have obvious ly det eri orat ed . " The trouble that occur red just two weeks after the purchase , he expressed his res entment , saying , " I have to doubt whether this is really a genu ine G ucci product . "
From a consumer protection perspective
An official from a consumer rights group comment ed that " the more expensive the product , the more dur able it should be under reasonable conditions of use . " It points out that color f ading occ urs during normal wash ing is an obvious quality problem , unless there is a specific label that says " not wash able . "
According to the gu ideWhatsapps of Japan ' s Consumer Agency , when cl othing is labe led as " home was ha ble " as a lab eling obligation , manufact urers must guarantee that the quality can with stand normal wash ing . In this case , the cont ents of the la und ry display tag are being paid attention .
Quality ass urance for lux ury brand s
On the quality control of lux ury brand s , former lux ury department store buy ers revealed that " the actual manufact uring cost is often lower than assum ed because more than 40% of the price is included in the brand value . " On top of that , he point ed out the problem of the entire industry , " with the trans ition to mass production system in recent years , traditional c raf ts mans hip skills are being lost . "
In response , G ucci said in an official statement that " all products pass strict quality che cks " , but that " we recommend professional cle aning for products using special materials . " However , he avo ids mention ing the lack of clear notice on the product page or tag .
Consumer Re action and Future Imp lic ations
On social media , there are many critical vo ices such as " If a T - shirt worth 4, 400 yuan can ' t be wash ed , it makes no sense to wear it , " and " If it is a delic ate material , you should no tify in advance . " On the other hand , the difference in consumer expect ations for lux ury goods has been high light ed , with some people saying that " lux ury goods are not wash ed in the first place . "
Fashion industry analy sts said : " This is not just a product issue , it is a fundamental question about the balance between the value and price of lux ury brand s . " It predic ts that balan cing the price - ris ing trend of lux ury brand s in the after math of the coronavirus and mainta ining quality will be a key management challenge in the future .