Ba cked by Zhang Y up ing , known as the " King of Wat ches , " r eno wn ed lux ury watch brand s such as Ro lex , Omega , Jiang Chen D anton , and J ume irah are str ugg ling to get listed as A - sh ares in Japanese deal ers hips . This situation refle cts the flu ctu ations in the watch market in recent years and the changing needs of consumers .
According to a recent report on the official website of the Secur ities and Exchange Commission , Mor its uki Wat ches Group Co ., Ltd . (here ina fter referred to as " Mor its uki ") has with dra wn its application for an IPO (New Public Off ering), which was origin ally schedu led for May 26. This decision has attra cted the attention of many industry stak ehol ders and is believed to have an impact on the entire watch industry . "
In fact , the IPO process of this Mori - T oshi shares began with the initial materials submitted in November last year , but the progress since then has not been ple asant . Why was this company un able to meet its list ing as the entire watch industry enjo ys the expected market growth ? One of the factors is the increasing competition at home and ab road . In particular , brand s such as Ro lex have always mainta ined high demand , but their prices often reach astronom ical amounts .
Along with this , deal ers are expl oring new business models , but the expression that they can only " dr ink the ome let " can be said to be an extr eme represent ation of their current situation . In other words , it shows the reality that the marg ins are small and it is difficult to secure predic table prof its . In this context , deal ers are forced to adopt an un sta ble strategy in order to increase prof ita bility , while limit ing the risks of buying and selling .
More over , consumer buying beha vio ur is also changing . In particular , the young er generation is r eth ink ing the values of brand ed wat ches , which is also affect ing the sales strategy of the industry . Under such circumstances , how watch brand s will approach the market in the future will be an important focus .
The watch industry is ent ering an era in which it is not just about selling goods , but is called upon to deliver the story , rar ity and value of a brand . Even in the lux ury watch market , building the experience and community that consumers seek is key . That ' s why deal ers and manufact urers need to come up with new measures to dee pen their relationship with consumers and increase their engagement .
In the mid st of these changes , Ro lex and other lux ury watch brand s remain important players in the market . However , how its value is valu ed and how sales strategi es are dep lo yed could change significant ly dep ending on future market tr ends . Therefore , the further development of the watch industry will require a lot of adjust ment and innovation .
Release date: 2024-12-24 01:40:00
