Rolex price moves at the beginning of the year, gold watch prices rose 8%, but used prices continued to fall.

Ro lex , a Swiss lux ury watch brand , recently announced that it will increase the prices of some wat ches , and its content has attra cted a lot of attention among watch lov ers and colle ctors . Ro lex has up dated its latest price list on the official website of some European countries . This price adjust ment is main ly related to popular watch models that use pre cious metal materials .

According to the official anno unc ement , the average price increase in this price adjust ment is expected to be in the range of 5% to 7%. However , it is said that in certain models , it can reach a maximum of 8% increase . The level of this price increase is significant ly higher than the level of the adjust ment carried out in the same period last year , and it can be said that Ro lex ' s price increase policy has become even clear er .

In fact , Ro lex has made two price increas es at the beginning of 202 4, nam ely in January and June . Such an adjust ment is a new strategy for Ro lex and is aim ed at strength ening its appe al , especially to customers who seek a sense of lux ury . In addition , such tr ends are having an impact on the entire market and will be involved in fore casting the watch market in the future .

However , interesting ly , while the price of new Ro lex wat ches is ris ing , the price of the second - hand market is still continu ing to fall . This is thought to be because the balance of supply and demand is having an impact . Us ed Ro lex wat ches are often sold in un used condition , especially for popular models , although there is a high demand , because some models are circula ting on the market with the price of new ones ris ing .

It can be said that the presence of such old and new wat ches on the market at the same time cre ates down ward pressure on prices . Now is an opportunity , especially for consumers who are consider ing buying second - hand goods . This is because high - quality , rare - val ue wat ches can be obtained at a dis count .

These tr ends regarding Ro lex price adjust ments may also affect the colle ctor ' s market and investment st ance in the future , and should be particularly careful for those consider ing invest ing in wat ches . It ' s also important to keep up to date with the latest information so you don ' t miss out on market changes .

To sum up , the price increase announced by Ro lex at the beginning of the year showed an 8% increase , especially in wat ches using gold materials , while second - hand prices are still on a down ward trend . The current situation , where the price of new wat ches ris es and prices fall in the second - hand market inter se ct , cre ates a very interesting situation for watch lov ers and colle ctors alike . Continu ing to dee pen our understanding of the ever - chang ing watch market will be key to our success .