Transferred from: Wuxi New Media "Sudongpo's second hometown, taste the multi-faceted pottery of humanity and nature" Recently, the "LV (Louis Vuitton) city guide" unlocked the treasure city suitable for New Year travel, and the first station recommended Yixing.
Yixing's intense Jiangnan year flavor and green green mountains, the boundless charm of tea and pottery township has been certified to the world once again.
From Wang Saijun, Director of Yixing City Culture, Broadcasting, Television and Tourism Bureau's point of view, "Yixing brings revitalization," it is a new scene of constantly enriching new cultural tourism industry, which is constantly advancing Yixing.
A new scene of new industry constantly appears here to actively explore influence in the field of lifestyle and cultural experience, and France's famous luxury brand Louis Vuitton has released its own LV city guide app in the field of mobile internet.
This time, I would like to mention the town of Kanko and the UCCA Ceramics Museum.
The rapid exit of the "new face" and Yixing have a big project to lead the transformation and development of tourism in the idea of dense.
"New industries, new scenes, new consumption and triple dividends are emerging rapidly."
"The people in charge of the Yangju ecological tourism resort introduced.
During this year's Spring Festival, the town of Kanghu received a total of 293,000 tourists, and the number of tourists on the second day of the new year reached 72,000.
Dozens of different new scenes, such as the small train on the clouds, the dragon-shaped water show, the Zama Band performance, the thousand-year - old furnace fire-flowing intangible heritage fusion show, etc., not only provided more choices for tourists, but also added fire to the construction of the night economy.
Rich experience has changed "flow" to "quantity," and the booking rate of hotels and guesthouses has increased significantly.
During the Spring Festival period, the 50 tourist hotels incorporated into the sampling statistics received a total of 185,100 guests, with direct income of 55.976,200 yuan, and the average occupancy rate reached 75%.
Unlike the town of Kanhu, which is biased towards landscape humanities, the second pottery factory is more about the innovative inheritance of pottery culture, and youth and fashion have become synonymous here.
According to Quan Lei, head of the culture plate of the Tao Er Factory, the monthly market, many young artisans from the Yangtze River Delta region compete to apply for the store, selling ideas or looking for combinations rather than selling goods, gave the Tao Er Factory enough emotional value that young people want.
In addition to the market, there are many innovative experience scenes, such as the Pottery Book Office, the UCCA Pottery Museum, and art galleries.
The "Poetry and Distance" sought by tourists is not only about taking photos and cards, but also about reading the depths of local culture.
Ringing a tourist card with distinctive pottery culture, at present, Yixing Dingshu Town has already built a pottery culture tour theme tour connecting "Former Shulong kiln - Shushan Gunan Street - Pottery Factory No. 2 - Huanglong Mountain Mining Site Park - Qinglong Mountain Park - Tao Bo Guan."
Through hundreds of fine cultural activities and decoration of the three major traditional festivals every year, the experience of pottery life is enriched.
The recommendation of this international famous luxury brand, which engages in dialogue with young people and engages in topical marketing, has set Yixing on fire again, which also once again proves the importance of innovative marketing.
"To carry out cultural tourism in hot regions, tourism management departments should have more 'managers' mindset," said Zhou Xin, deputy director of the Yixing City Culture, Broadcasting and Tourism Bureau.
In the past few years, Yixing has explored the connection point of publicity around elements such as national style, animation, "its economy," and further strengthened cooperation with platforms such as Xiaohongshu, B Station, Aiqiyi, and tried different formats according to different audiences, and constantly expanded the publicity route.
In January this year, the first time that Shanghai Suhu high-speed railway opened, Yangju Ecological Tourism Resort jointly with the town of Kanhu held a flash event at Shanghai South Station, with "Sudongpo," presented tourists with tourism conquests, tourist attractions admission tickets, cultural creation souvenirs.
The widget of "Travel the same distance" issued 5,000 tickets to Yixing High-speed Railway for passengers along the Shanghai-Shuhu High-speed Railway, driving a total of 5 million yuan of consumption.
This year's Spring Festival, among the foreign tourists in Yixing Province, the proportion of Shanghai tourists reached 52.27%, an increase of 6 points compared with the proportion of Shanghai tourists in the Spring Festival last year, exceeding 200,000 people in total, an increase of more than 80% over the same period last year.
Traditionally, the format of holding recommendation meetings towards G-end and B-end in hotels has changed, and at present, the cultural and tourism recommendation of Yangju ecological tourism resort has adopted retail thinking and directly entered the life scene of C-end.
Packaging the mountains and rivers of Yangju into "healing medicine" to heal the heart, the brand flash shop "Yangju Jiexian Guan" has entered Nanjing, Shanghai, Suzhou and other big cities.
Last spring, the staff of Yangjie Ecological Tourism Resort transformed into the street "recommendation officer" to distribute the spring scenery of Yangjie alone for Shanghai citizens.
A customized version of the cultural tour bus travels through the city of Shanghai.
During the two days, the cumulative coverage of the recommendation activities was about 250,000, and the interactive was about 43,000.
The company is also making efforts to attract younger customers and develop traditional tourist destinations in Yixing.
In the Sanmake-dong Scenic Spot, new business forms such as AI point single-channel tea drinking and drone milk tea delivery were introduced, while the Bake-Hai Scenic Spot combined with the Year of the Snake launched characteristic cultural creation products, such as sky boundary network red-hit card points.
Receiving the "sky-shaping flow," the new footsteps are constantly compared with the surrounding cities, what is the advantage of Yixing tourism?
"Culture," Zhou Xin said, how to receive "the flow of water to the sky," the unique pottery culture, Dongpo culture and so on is focused on inheriting and developing.
Last year, through holding two national events: Dongpo Culture Week and the National Intangible Heritage Annual Meeting, Yixing launched the urban brand of "Sudongpo's Second Hometown," further enhancing the influence of intangible heritage such as purple sand.
This year, Yixing also focuses on building a calligraphy and painting culture brand.
At the Wuxi branch venue of the Spring Evening Festival of Sotai, the hosts took the delicate embroidered fan to Jiangnan Shuixiang, which was painted by Wu Guanzhong, a painter of Yixing nationality.
Continuing the flow of spring evening, Wu Guanzhong painting exhibition will be held in the town of Kanhu during the Lantern Festival, allowing tourists to feel the hometown feeling of brush ink in the poetic landscape.
This year marks the 130th anniversary of Xu Beihun's birth, and Yixing will also carry out a series of activities to further build Yixing's brand of "calligraphy and painting village."
In order to sustain the heat of Yixing cultural tourism, it is necessary to constantly promote the upgrading of products and enrich the cultural tourism industry.
This year's Yangju Ecological Tourism Resort will enrich the experience category and immersive tourism industry, enhance the empowerment of science and technology, and launch unmanned vending vehicles and XR experiences around the emerging concepts such as national style, animation and other elements, and the "Shanghai economy."
Yixing cultural and tourism department for different consumer layers, change the way of route design by tourist destination in the past, depart according to the needs of customers, for example, the preferences of young people, parent-child trips and so on to build different routes, at the same time, further explore the "night economy" of tourism, enrich night play activities, extend the stay time of tourists, increase the accommodation rate of tourists, and drive cultural and tourism consumption.
(Ho Chi-Jie, Wu Meng-Bee) Visiting Preview
Release date: 2024-02-21 02:22:37
