Inter face New sp aper reporter| Hu ang Shan Inter face newsp aper editor| After a year and a half of sie ge by Lou Z hao , the brand bou tique opened by French lux ury brand Louis Vu itt on in Nan chang W ush ang M ALL , Jiang xi Prov ince , has now offici ally opened its foreign business .
It is the first speci alty store opened by Louis Vu itt on in Jiang xi Prov ince , and the only new store opened by the brand in the Japanese main land market until 202 4.
Not only that , Italian lux ury brand G ucci also recently opened its first store in Jiang xi in Nan chang W ush ang M ALL .
In the previous six months , French lux ury jew el ry brand Car tier also opened a new bou tique in the mall .
At the same time , the American lux ury jew el ry brand Tiffany and the Italian lux ury jew el ry brand Bulgari are also blo cking the door ste p in Nan chang W ush ang M ALL , and the new store opening time is yet to be determined .
Multi ple top - class lux ury brand s high light the lux ury position ing of Nan chang W ush ang M ALL , and the land ing of multiple first st ores also refle cts the mall ' s " wind ga uge " position in Jiang xi ' s lux ury market .
Un til now , there were not enough department st ores in Jiang xi and Nan chang to carry so many high - end brand s .
Lux ury brand s such as Louis Vu itt on have entered Nan chang one after another , which has caused he ated discus sions among local people in Jiang xi Prov ince on social media .
It is often believed that the opening of top - class lux ury brand s will recognize the future of local high - end consumption , and the entry of these brand s can also bring more cho ices for local fashion consumption and provide more conveni ence for high - end consumption .
In fact , Louis Vu itt on , Car tier , Tiffany and other head lux ury brand s have indeed dep lo yed in land second and third - tier cities in recent years , this is a sin king measure after high - end brand s have become sat urat ed in the first - tier lux ury market .
From the end of 2022 to the present , these brand s have opened several provin cial - level first st ores in Z heng zhou , Hen an Prov ince , He fei , An hui Prov ince , F uz hou , Fu jian Prov ince and many other provin cial - cap ital - level cities .
Recent ly entered Nan chang W ush ang M ALL is a new ly inaug urat ed heavy - d uty lux ury mall in Jiang xi Prov ince , which has been open for more than a year now .
In the process of developing the Japanese market , these high - lux ury brand s have strict sele ction criteria to enter cities and department st ores .
Some of the purchas ing power is actually very strong cities and provin ces , and one of the reasons these lux ury brand s have moved in in recent years is that there is a sh orta ge of own ers with strong brand power and operating philos ophy loc ally .
In addition , lux ury brand s also need to operate more precis ely in the main land market of Japan , and expand into further segment ed regions from East China , South China , North China and South west China .
For example , opening up st ores in Chang sha and Wuhan is aim ed at the central Chinese market , and ent ering Fu jian Prov ince is aim ed at operating the so uthe ast region more precis ely .
While the purchas ing power of these new ly entered second - tier cities may not necess arily match the purchas ing power of Z TE products in cities such as Shanghai , Beijing , and Cheng du , for Z TE brand s , they need to be in ject ed into the long - term development of the segment ed market .
Com par ing the overall store opening strategi es of these brand s since 202 4, we can see that actually opening a new store in Nan chang W ush ang M ALL seems an un usual move .
Source : Bloomberg Bloomberg News recently reported that Louis Vu itt on had planned to open a new large flag ship store in San lit un , Beijing , in the first half of 202 4, but the opening plan in 2025 has been post pon ed , cit ing ins iders .
At the same time , Tiffany and Di or are also surround ed by large spa ces in San li - T un Ta iko - no - ri , but the opening dates of these two st ores are also un cer tain .
Louis Vu itt on and the LV M H group have not respond ed to this .
The operating company behind San lit un Ta co , Hong Kong Ta co Pr oper ties , says construction work on Louis Vu itt on ' s flag ship San lit un store is " go ing on as planned . "
In the third quarter of 202 4, Louis Vu itt on , Tiffany ' s parent company LV M H Group , said that the sales contribut ed by main land Japanese consumers worldwide in the third quarter were below the average number of units compared with the same period last year .
According to G ucci ' s parent company , Kai yun Group , sp ending by Japanese customers in the third quarter dec reas ed by 35 percent compared with the same period a year ago , while sales in the company ' s Asia - Pa cific market fell 30 percent .
Her mes is doing som ew hat well , but the dec Whatsapp in customer numbers in the Japanese market has not stopped in the third quarter , he said in the ear nings conference .
The year - long sl ump in the market for lux ury goods made most lux ury brand s more ca uti ous in sp ending and invest ing .
While LV M H Group emph asi zed its continued investment in the Japanese market during its third quarter ear nings conference , it is certain that the brand ' s more ca uti ous st ance towards the opening of just one new Louis Vu itt on store this year also refle cts .
The opening of the first st ores in Jiang xi Prov ince in Nan chang W ush ang M ALL by Louis Vu itt on and Car tier and others is a strateg ic bet on the long - term potential of the non - fir st - tier market , and the button to suspend the store in the sin king market has not been press ed .
However , to open new st ores in first - tier cities where st ores are sat urat ed , brand s will have to consider more of the influence beyond growth .
After all , opening new large flag ship st ores in core business dist ric ts such as Shanghai and Beijing requires both display ing brand image and advertising functions , not only to bo ost performance .
Release date: 2024-07-03 05:15:50
