Inter face New sp aper reporter| Chen Qi q ing Inter face New sp aper Editor| Lou vre Louis Vu itt on has already become one of the most active lux ury brand s in Japan to perform shows .
Louis Vu itt on held a fashion show for the aut umn 2024 women ' s cl othing series at the Shanghai Long Museum of Art on April 18.
From 2020 to the present , Louis Vu itt on has held five fashion shows in Shanghai , Q inhu ang dao and Hong Kong , two of which have been revi val shows and three have been starting shows .
This early aut umn women ' s cl othing series was announced through the first show , and it is also Louis Vu itt on ' s first " A round the World Fashion Show . "
According to Louis Vu itt on , the " A round the World Fashion Show " is a concept proposed by comb ining the early aut umn of men ' s and women ' s cl othing and the resort show .
Under this concept , Louis Vu itt on will look for show venu es around the world , create cl othing based on local culture , and organi ze related events .
Global shows of lux ury brand s are no longer un com mon .
During the period when the launch of the spring , summer and aut umn and winter colle ctions are held in the four major fashion weeks , head lux ury brand s such as Louis Vu itt on , Chan el and Di or usually add shows for the early spring resort series and early aut umn series , but the show venue is also not limited to Paris or Milan .
When a brand develop s to a certain scale , the holiday and early aut umn series are produced as trans itional supp lements , the former first to provide a choice of cl othing for consumers travel ing in the summer , while the latter to c ope with weather that is neither cold nor hot .
Not all high - end brand s have the ability to make these two series .
We need funding to open two new production Whatsapps , hire more design assist ants and put them in place precis ely .
However , the most important for lux ury brand s is the spring , summer and aut umn and winter series .
The two series cat er to the most basic seas onal wear needs of consumers , have long sales times , and divide the creation tim eWhatsapp of the entire fashion industry .
Many design ers have chosen to put more effort into the creation of spring , summer and aut umn and winter series , so these two series more fully express the concept of brand value in the fashion show .
The va cation and early aut umn series are generally colle ctiv ely referred to as the trans ition series .
Like the two chara cters of " trans ition , " these two series have played a cat alyst role for quite a long time , and even when holding a show , they do not add brand value , but focus on the signific ance of marketing .
At a time when the lux ury goods industry is exp anding glob ally , holding a global holiday or early aut umn launch event means showing the brand ' s importance to a particular country .
For example , F endi and Chan el held shows in Beijing and Shanghai in 2008 and 2009, respectiv ely , because the Japanese lux ury goods industry was on the eve of the expl osion .
Since hosting a global show usually requires hir ing more people to communic ate across languages and cultures , the le asing of venu es and sta cking up the w ines of teams , models and gu ests can be a huge ex pense , even for mid - siz ed lux ury brand s .
The head lux ury brand has proven its industry status through global shows .
However , with the development of the whole lux ury goods industry , the schedule of the four major fashion weeks can be jump ed out , and the brand s of out sour ced shows are also increasing .
Par isian families and Pr ada have already held trans ition shows in different cities around the world as a regular event , but they have been trying to get out of Milan Fashion Week in recent years , like B otte ga Ven eta and Max Mara .
Although the size of the show vari es , the head and the brand have announced the value of the trans ition series through the global show in the past , and have been dil ut ed .
In response , these brand s began to pack the trans ition shows with new concep ts .
Chan el called the early aut umn series the " high - end hand made workshop series , " emph asi zing the application to the c raf ts of the show venue , and Louis Vu itt on chose the " A round the World Fashion Show . "
One trend is that the trans ition series is increasing ly meaning ful to show brand value , except for the marketing meaning .
Lux ury brand s can bor row the concept of " tra vel " to absorb and design different regional cultures , there by prom oting the extension of style and style , and showing a broad vision as a global brand .
Today , in addition to the usual spring , summer and aut umn and winter ready - to - wear ads , Louis Vu itt on invest s a large budget every year to create travel ads that emph asi ze the brand ' s core values .
The purpose of " A round the World Fashion Show " is similar , and the concept can be consolid ated through more extension activities .
For example , this Early A utum n series is in collabor ation with Japanese artist Son Ich iro .
This can be seen as the Whatsapp that Louis Vu itt on has so far position ed itself as a culture brand to allow it to res ide inside pop culture and guide the direction of pop culture , like Coca - Cola and Apple .
Previous collabor ations with Tim ber land , and the use of Sun Yat - sen ' s paint ings on cl othing this time , also demonstr ate the amb ition of the concept to em bra ce moun tains and seas .
But on the other hand , more emph asis on core values is also a lux ury brand ' s response to the industry ' s cool ing down .
As consumers " ment al state becomes ca uti ous and conser vative , they attach more importance to the history , status , value and value of lux ury brand s than ever before .
Hold ing a big event is a testament to its appe al , while emph asi zing core values is used to confirm the brand ' s relevan ce .
For Louis Vu itt on , who often ga ins traffic through various co - br anded al lian ces , launch ing the concept of " a round the world fashion show " at this time shows that its core values are trying to avoid being sho cked by frequ ent partner changes to some extent .
After all , collabor ations between lux ury brand s and art ists and different types of brand s have become the norm , and there are also frequ ent compla ints from consumers about the distor tion of the brand image against these collabor ations .
Of course , the ultim ate goal of all fashion shows is to drive sales growth .
Louis Vu itt on held a pre view event for the aut umn 2024 women ' s collection on April 19.
Shop kee pers from all over the country are taking V IC customers to the original place of the show venue of the Dragon Art Museum to touch the clothes up close , and some products have already entered the sales stage .
This " A round the World Show " is not limited to Shanghai either ,
According to the " L ady ' s Cl othing Daily , " Louis Vu itt on will show case the complete series to local customers again in Beijing , Cheng du , Hang zhou , Guang zhou , Nan jing and Qing dao in the st atic pre view form of cl othing .
LV M H Group ' s first - qu arter 2024 results showed sales of 20. 7 billion euros , down 2% from the same period last year .
Sales of Louis Vu itt on ' s fashion and le ather goods division were down 2 percent by 10. 49 billion euros , but the group ' s chief financial officer , Jean - Jack ques Gui ony , said in a conference call after the ear nings report that Louis Vu itt on ' s sales were above the division average .
Release date: 2024-11-17 09:06:57
