The French lux ury brand " Lou is Vu itt on " has recently offici ally revis ed the price of some products , main ly le ather products and access ories .
Car ry all ' s medium - siz ed hand bag s rose from 19, 900 yuan to 20, 500 yuan .
The sales price of the Spe edy Band ou li ère 25 hand bag has been changed from 14, 400 yuan to 14, 800 yuan .
Pet ite Mal le ' s hand bag s increased from 44, 500 yuan to 4 6,000 yuan .
On The Go is one of the few hand bag s series without price adjust ment , and the Cap uc ines series , which is position ed as a " trad itional hand bag , " does not directly display its price on the official website .
When consumers enter a key word and search , they automatic ally jump to the promo tional page , and at the bottom of the page , we encourage consumers to call a store or consult ant .
Un til now , most of the models in the series had been sold for over 40,000 yuan .
Louis Vu itt on ' s price rev isions were the first in three months , and the relevant information was reported as early as mid - Se ptember , but the adjust ed price was slight ly below previous social media expect ations .
The turn of the seas ons and the end of the year are the mi lest ones of time for lux ury brand s to intensi vely adjust their prices .
If you think about it , people often have high - end consumption demand s such as buying new clothes and gi fts at such times , and their sens itiv ity to price is relativ ely lower .
Louis Vu itt on isn ' t the only lux ury brand to have adjust ed its prices recently either .
Inter face fashion also reported that Chan el would rev ise its prices in September .
Among them , the sales price of Classic F lap hand bag s and Classic F lap will be adjust ed from 7 4, 900 yuan and 7 4, 900 yuan to 8 1, 900 yuan and 8 1, 500 yuan , close to the public price of 8 3, 900 yuan and 9 1, 500 yuan of Her mes 25 - type plat inum bag s and carry bag s .
Head brand s like this , second - Whatsapp brand s must also follow .
At present , Saint Laur ent ' s re vers ed type N IK KI hand bag s have reached 21 ,000 yuan at the low est price .
More common ly , they directly launch high - p ric ed hand bag s , such as B otte ga Ven eta ' s Car im ero hand bag s and C EL INE ' s CON TI hand bag s , each pric ed at 50,000 yuan .
The interpret ation of lux ury brand s is still the rise in raw materials and labor costs , and the impact of inf lation is becoming more and more obvious .
Many consumers also react ed as lux ury brand s adjust ed prices more frequ ently after the epid emic .
However , looking at the present ation of the financial stat ements , the performance of lux ury brand s has not been much affected by the price increase .
According to the financial stat ements of LV M H Group , the parent company of Louis Vu itt on , for the first half of 202 3, sales and net profit increased by 15% and 30% respectiv ely , to 42. 24 billion euros and 8. 48 1 billion euros .
Of these , revenue from the fashion and le ather goods division increased 17 percent to 21. 16 2 billion euros .
Me anw hile , Louis Vu itt on ' s sales exceeded € 20 billion for the first time in 2022.
So is Chan el .
According to the financial report , Chan el ' s sales in 2022 were 17. 2 billion yuan , up 17% from the same period last year , making it the second largest lux ury brand in the world after Louis Vu itt on .
Chief financial officer Philippe Bl ond ia ux bl unt ly told a financial brief ing that half the increase in revenue came from price increas es .
However , how long this state of affa irs will last is worth questi oning .
Luca Sol ca , an analy st at Bern stein , a consult ing firm , point ed out that the end of the novel coronavirus may not necess arily bo ost consumer consumption , but rather that the consumer industry tend s to return to a normal operating cycle , and overall consumer consumption tend s to slow down in contrast .
In fact , the ear nings reports , including LV M H Group and Ka iy un Group , clearly show a dec Whatsapp in the performance of the US market .
In 202 2, the market was supported by the recovery of consumer psych ology after the coronavirus dis aster , and the high - g row th trend became the engine driving the development of the entire product industry .
In Japan , the psych ological state of consumers has also changed .
According to the " 20 23 Social Tr ends Obser vation Report " published by S oni N ori Consult ing , a dec ent dress has been listed in the top ten social tr ends of 202 3.
In the " 20 23 McK in sey Japan Consumer Report , " McK in sey said that the conser vative and ca uti ous attitude of consumers at present is to purs ue more gender - pri ce rati os and try to gras p the autonom y of consumption , so as to choose more sensible consumption options .
In order to reduce the ad verse effects of changing market tr ends , lux ury brand s are in ject ing more resources into people with high net worth .
Although this group is small in size , the amount of consumption and rep urch ase rate are high .
One initiative is to open more reser vation - based V IC sal ons .
More and more brand s are cho osing to directly launch new products worth more than 40,000 yuan , which also enhan ces their own position ing and shows good performance to the group .
Release date: 2025-10-09 19:20:53
