Di or , the first Whatsapp of lux ury goods , has been feeling great anxi ety over the past two days due to the false stat ements of its employees . On October 16, 2019, Di or , at a brief ing at Z he jiang University , point ed out that the missing Taiwan por tion of China was a problem in a map showing its st ores exp anding in China . The students question ed this , and it developed into a situation where the position as a famous brand was question ed .
Di or is a French lux ury brand that is wid ely recogni zed throughout the world and has received the support of many customers . However , the current map issue could have a huge impact on brand image . The Chinese market is a very important region for Di or , which has 42 7 st ores in the country so far . In doing so , Di or is position ing the Chinese market as its main source of revenue .
However , Di or ' s parent company , LV M H , is known for occasion ally making stat ements and taking actions that lack adequ ate consider ation for the Asian market . With stat ements in the past that could be seen as insult ing to China and its culture , a depart ure from the map like this one is likely to be a factor in re ign iting critic ism of companies .
In response to the issue , Di or has offici ally ap olog ized and has indi cated that it will proceed more ca uti ously in future campa ig ns and promo tional activities . However , the s tern ga ze of consumers and the media is still on the market , and it will be interesting to see how the company will respond in order not to lose the support of the brand .
More over , there has been a lot of discussion on social media about the issue , with Chinese net iz ens express ing their own opinions , and dis sat is fa ction with the brand has sur fa ced . In particular , the young er generation of consumers are very sensitive to brand social responsibility and cultural consider ation , and how brand s operate great ly affe cts their purchas ing willing ness . On the other hand , there are also many Di or fans , who , despite their affe ction for the brand , are concerned about the impact of this issue .
In these circumstances , Di or needs to review its business strategy in the Chinese market . In the future , efforts will be made to rest ore customer trust and enhan ce brand value by providing acc urate information on the basis of revis ing the new map . It will also be important to care fully select the people and campa ig ns that represent the brand to dee pen their understanding of Chinese culture .
Ultim ately , whether Di or can over come this crisis and sus tain growth in the Chinese market will depend on how it respond s in the future . As an international brand is required to ful fill its responsi bilities and not forget cultural consider ations , expect ations and anxi eties inter se ct over what form the next first hand will appear .
Release date: 2024-09-05 11:07:19
