Dior bid farewell to Angelababy, welcomed Dili Jeba as new ambassador, and the top stream of the generation "died on the sand"

Di or , a well - known lux ury brand , is roll ing out a new marketing strategy . We have termin ated our contract with Angela ba by , who had previous ly served as Di or ' s ambass ador in China , and have wel com ed Dili Je ba as our new ambass ador . The news has caused a huge shock not only to the fashion industry but also to the enter tainment industry in China .

Angela ba by is a top ac tress in China , and is also known as a fashion icon . There is no doubt that she was a symbol of Di or ' s image . However , consider ing recent tr ends , it can be said that a review of brand strategy was essential . Di or is taking measures to em bra ce a ne wer style and to gain the support of the young er generation .

The new ly appoint ed Dili Je ba has attra cted many fans with his unique style and char m . She is active not only in the fashion industry , but also in music and film , and has established herself as an international star . It is believed that Di or is aim ing to rev amp the brand ' s image by using her as a new face .

In addition , the new ly announced " De ad on the Sand " is a collection that emb odies Di or ' s new vision . This collection features a resort - inspir ed design and unique materials that are especially suitable for summer ward rob es . The new work , which is them ed on a sand y beach , is an example of their cre ativ ity and has become an important factor in captur ing the hearts of consumers .

For lux ury brand s , collabor ation with enter tainment and the appoint ment of influ enc ers are effective means to increase their aw aren ess . Parti cular ly in the Chinese market , partner ing with enter tain ers and influ enc ers who have a strong influence and a large following on S NS has become part of a larger marketing strategy .

While it ' s not clear why Di or ended its relationship with Angela ba by , it ' s crucial to find the next weapon in a brand that needs to be flexible to respond to changing tr ends . I ' m very excited to see how Dili Je ba , who emer ges as a new ambass ador , will pull the brand forward . "

In this way , Di or ' s new hir ing strategy is not just a brand contract , it is a color ful refle ction of its strategy to stay ahead of culture and tr ends . I can ' t take my eyes off how Di or will evol ve in the future .