The North Face phen omen on swe eping through camp uses
In recent years , an interesting phen omen on has occur red on Japanese university camp uses . It is the phen omen on that jack ets from the out door brand The North Face have taken hold as a de facto " stud ent uniform . " If you look around in lecture rooms , school ca fet erias , libr aries , etc ., you will almost certainly see the logo of The North Face .
This phen omen on is more than just a tempor ary epid emic , and has been notic ed as a kind of soci ological phen omen on . Why have out door brand s become so popular among college students ? A number of factors can be thought to be behind this .
A Pola riz ed Re action to the Uni formit y of the North Face
The adop tion of the uniform by The North Face caused two different reac tions : One is dis gust , and some people feel that it ' s too f ashi onable and not f ashi onable at all . The other is en vy , and some people think it ' s a conveni ent and easy solution to se am less ly bl end in with the modern college community if they wear The North Face .
In other words , " The North Face Uni form Inc ident " is obvious ly caus ing both pros and cons among college students . Crit ics point to the " la ck of persona lity " and " uni form fashion " as a problem , while supp or ters cite " high fun cti ona lity ", " good ness of cos pa ", and " design that works for wearing regard less of the season " as reasons .
Why out door brand s have become campus fashion
The North Face has become a stap le among college students due to the following factors :
- Fun cti ona lity and practi ca lity: Water pro of and wind pro of performance , ideal for school and campus life
- dura bility Quality : with stand long - term use of students
- St yl ish design: C asu al yet sop his tic ated look
- Brand aw aren ess: The security that everyone knows is a brand
- Wear it regard less of the season: Vers ati lity that can be used throughout the year
In particular , Japanese college students spend busy days working part - time , cir cle activities , and job search ing , and they tend to look for styl ish - look ing items without bot her . You can say that The North Face su ited exactly those needs .
Cons umption Be havi or and Brand Cho ice Psych ology of College Students
Under the background of college students cho osing The North Face , there is a distin ctive consumer psych ology at work . First there is " syn ch roni zation pressure . " Many students around them are wearing it , so you can feel safe by cho osing the same one for yourself .
Also , the trend of " cos pa emph asis " cannot be over look ed . Although it is a relativ ely expensive purchase , some people have jud ged it to be econom ical as a result , given that it can be used for a long time . It also affe cts the aw aren ess of " brand value . " The high - end , yet not over ly ost ent ati ous balance mat ches the delic ate position of the college student .
The Future of Campus Fashion
It can be said that the North Face phen omen on refle cts the values and li festyle of modern college students . W hether this trend will continue in the future , or whether new tr ends will emer ge , will be a matter of interest .
On the other hand , some crit ics view this phen omen on as a " loss of persona lity of college students . " It is point ed out that the uni fied fashion may be inhibit ing the cre ativ ity and self - ex pression of students . How we balance fun cti ona lity with persona lity will be the key to future campus fashion .
In any case , there is no doubt that there are dee per socio - c ultural factors that go beyond mere fashion tr ends behind the background of The North Face becoming the uniform of modern college students .