The lux ury brand represent ing Italy , G ucci Special Ex hibition in Shanghai , China , April 27, 2023 "G ucci Kos mos " We have announced the opening . The ex hibition is recogni zed as a large - s cale ex hibition that en com pas ses the numerous icon ic desig ns created during the brand ' s 102 - year history .
A hom age to the ro ots of Florence
The greatest feature of the " G ucci Cos mos " ex hibition is : G ucci ' s DNA Born in Florence in 1921 It is a concept that res urre cts to modern times . The ex hibition ' s elabor ate compos itions , created by cur ator Maria Lu isa Fr ith , show case classic items that represent each era and trans cend space and time .
In particular , B ambo o Hand les Bag oh Hor se Bit Lo af er The desig ns that have become icon ic for the brand are display ed along side sket ches of the time and materials from the production process , providing visitors with a deep insig ht . These ex hib its are not just fashion items , but can be said to be the cry stal lization of Italian c raf ts mans hip and innovative design philos ophy .
G ucci ' s universe to be experienced in state - of - the - art ex hibition space
In the venue , Immer sive multimedia installation It adop ts a unique approach to the world , providing visitors with an experience en velop ed in G ucci ' s world view . The sp ati al design , which combin es digital technology with traditional ex hibition methods , is a production that is truly wor thy of the name of " K os mos ".
The ex hibition cons ists of the following six sec tions :
- " O rig in " - the ro ots of the found ing period in Florence
- " I con " - a tim eless design
- " C av ari er " - a motif born from the har ness
- " Di as pora " - global ex pansion
- " Je ans " - In her it ance to the Modern
- " E tern al " - A Vision for the Future
An ex hibition that conne cts G ucci ' s past , present and future
The ex hibition is not just a ret ros pe ctive ex hibition , How G ucci ' s design philos ophy has evol ved and influ enced the modern lux ury market It provides an opportunity to reflect . The focus is also particularly on recent efforts to develop sustainable materials and colle ctions that reflect divers ity .
G ucci ' s creative director , A less andro Mich ele , comment ed : " This ex hibition is a bridge that conne cts our her itage with our passion for the future . " The ex hibition , which combin es the brand ' s histor ical values with contempor ary perspe ctives , will be a deep ly moving experience not only for fashion lov ers , but also for visitors interested in cultural history .
The " G ucci Cos mos " ex hibition will tour major cities around the world after being held in Shanghai . Special ex hib itions will also be added for each region at each venue to show case G ucci ' s global influence in a multi fa cet ed way . Through this ex hibition , G ucci will be re - rec ogni zed as not just a fashion brand , but also as a cultural phen omen on .