Louis Vuitton opens a limited time "hotel"! The world 's trending brands exhibited for the first time in "Shinaku "

No. 40 Hall 1, Wukang Road, Xuhui District, a long Whatsapp in front of an old Spanish-style Western-style hotel with a history of more than 100 years - - Louis Vuitton opened an 18 - day limited-time theme "Hotel" here. The event lasted from January 1st to 18th, three days of New Year's Day holidays, with about 1600 citizens and tourists visiting every day, the popularity directly led to impressive sales. The limited-time theme "Hotel" is not a real hotel, but to set the space into the appearance of the hotel, strengthen the new direction of "experiential retail," create a place full of narrative, allowing visitors to enter and explore the inner story. The terrace, which realizes light and fun "scene consumption," is the best scenic spot of this experience store. Through the window frames, on one side is the everyday street of a Shanghai alley - a fig tree branch obscures the red-tiled roof of a neighbor's house; inside, the walls hang huge street pictures of Paris, and the dome of Ottoman architecture and the neon of a café appear within reach. Built in 1923, this Spanish-style garden house is an excellent historical building in Shanghai and was designed by Dong Dayou, a famous modern architect. The main entrance is a combination of spiral columns and composite columns, and the arched gate between the two columns is decorated with shells, spirals, and grass flowers. In 2024, this has just completed a protective repair called "repairing the old." In Shanghai, there is only one example of an old Western-style restaurant similar to this one, but why did you choose this place? The brand side says this is because it is a "cultural consumption place with nature and flow." The Wukang Road-Anfu Road area, where there are old Western-style houses, has a road network of only 1.5 kilometers, but 61 historical and cultural heritage buildings and 37 cultural resources are dense, and an average of 40,000 pedestrians visit it every day. According to Wang Xinping, a person in charge of the limited-time space: Compared with the stores in Henglong Square on Nanjing West Road where she works, the customer base here is more liquid, and the proportion of foreign consumers has reached about 20%. When tourists leave, they like to buy perfumes and other goods and go home, realizing light and fun "scene consumption." At the scene, the reporter said that a tourist woman Hu took a retro phone in the "Speedy room 1930" and pressed the number "1930." The story of the Speedy handbag came through the radio waves, which surprised her. "When I was a child, I grew up in an old western house. The cultural memory of the district and the story of the brand resonate in this old house. " When she left, she bought this bag and stamped it with "Hotel Only." "First stage" for global brands to enter China Such a unique consumption experience is indispensable for the fine support of local management. The relevant person on the brand side told reporters that Hunan Street, where there is space, provided clear guideWhatsapps in the project notification procedure, which encouraged the rapid implementation of the event. Such "escort-type services" ensured that the sales experience and local daily life coexisted harmoniously. Dong Jia, deputy director of Hunan Sub-district Road, introduced that the Wukang Road-Anfu Road area has become the "first stage" for many global brands to enter China. "There's a powerful shop matrix gathered here. According to statistics, by the end of 2025, the district has gathered nearly 30 stores with high-quality brands. " She cited examples, saying that this is the first stage for entering the Chinese market, from adidas clover's global flagship store to LE LABO's first mainland Chinese street store, and the recently opened Lonson House, MUSINSA Store, and the French designer brand Lemaire, which will soon open. "Opening shops, flagship stores and concept stores here means that the brand's story can be in tune with the trends at the forefront of Shanghai from the first day, and" attract attention once it opens. "" There are currently nearly 200 major stores in the district. Yang Haiying, secretary of the Party Working Committee of Hunan Sub-district, said that in response to the actual situation that the landscape area has high land and limited space, the company will integrate the surrounding business building resources to provide enterprises with an integrated solution of "front-office and back-office" and at the same time realize the expansion of "business + X." For example, when brands such as HARMAY Talume, MUSINSA and other brands move in, they immediately connect upstream and downstream resources such as design, exhibition and investment, and upgrade the district from a physical space to a creative container in which brands realize self-growth and constantly produce chemical reactions.