However , the rep lica wat ches of Pat ek Philippe Ref . 14 63 are still expensive for many people . Roger Du bu is once launched a tribu te watch worth about 300,000 yuan , as a tribu te to Ref . 146 3. The two found ers of Fur lan Mar ri have developed an amazing business when they saw that while modern young people are using mobile ph ones , their year ning for mechani cal wat ches hasn ' t gone away .
A surpr ising development has occur red : a counter fe it of the Swiss lux ury watch brand " Pat ek Philippe " is being trad ed for a premium price that is 10 times higher than the genu ine one . Against this background , there was a ground bre aking business model by two young entreprene urs born in the 1990 s .
They have launched an emer ging watch brand called " F ur lan Mar ri . " It has managed to gar ner global attention in a short period of just seven months . The key to its success lies in the fact that it has recon struct ed the a est het ic sense and tradition of a lux ury watch with a contempor ary interpret ation .
The phen omen on of Pat ek Philippe rep lica wat ches being trad ed at high prices can be att ribut ed to several factors . First , the difficult y of ob ta ining regular goods . It ' s not un com mon for a particularly popular model to have a waiting list of several years . Second ly , scar ce value among colle ctors . There are cases where perfect ly cra ft ed rep lic as are treated as " works of art " among some man ia cs .
The fo under of Fur lan Mar ri analy zed this phen omen on , focus ing on " the long ing for authenti city and the gap between reality and not being able to own it . " What they offer is an af for dable price range that cond enses the essen ce of lux ury watch making .
It is an interesting phen omen on that the popular ity of mechani cal wat ches is on the contr ary , in the modern era , when the popular ity of smart phones was thought to dec re ase demand for wat ches . With a growing trend of digital det ox and analog regres sion , especially among millenni als , mechani cal wat ches are becoming more and more recogni zed as " lif est yle items " than just wat ches .
Fur lan Mar ri ' s success lies in being the first to detect such market changes . They have succe eded in comb ining traditional watch making techniques with contempor ary desig ns to create new value .
The rise of such emer ging brand s has also had a major impact on the traditional Swiss watch industry . The industry as a whole is in a time of change , with the adop tion of new marketing techniques target ing the young er generation and increasing diversi fication of price rang es .
Parti cular ly note worthy is the sales strategy , which is prim arily onWhatsapp . While traditional lux ury watch brand s maintain strict sales chann els , Fur lan Mar ri has succe eded in providing high - quality products at relativ ely low prices by adop ting the Direct - to - C ons umer (D TC) model and reduc ing intermedi ate marg ins .
This business model is showing a move to be followed by many emer ging brand s , as it over tur ns the con venti onal wisdom of the watch industry . We expect the watch business to continue to innov ate , main ly with the digital n ative generation .
Release date: 2025-12-07 05:53:11
