The Trans ition of the Street wear Market and the Ro le of Design ers
In the fashion industry in recent years , the Whatsapp between street wear brand s and lux ury brand s has become bl ur red . Look ing at it from a bro ader perspective , it ' s arg ua ble that hir ing street wear design ers is a good way for big brand s to inv ig or ate their own brand s .
In fact , there are more and more inst ances where r eno wn ed design ers have significant ly changed the direction of the brand , such as Vir gil Ab low emb ody ing the DNA of Louis Vu itt on ' s street wear , Kim Jones exp anding the cultural inclusiv en ess of Di or Om , and Matthew Williams breath ing a new breath into Gi ub ans y .
The uni quen ess of Supreme brand strategy
However , for street wear brand s like Supreme , the situation is a little different . Un til now , Supreme has not push ed specific design ers to the front , but has enhan ced its brand value through collabor ations and excl usive items .
It can be said that Supreme ' s success factor lies rather in its " unk nown ness . " The brand itself is the protagon ist , and the attitude of not r ely ing on a particular designer , on the contr ary , has attra cted the support of fans .
Ad vanta ges and dis ad vanta ges of hir ing famous design ers
Some of the benefits of hir ing a r eno wn ed designer include :
- Inc reas ed media exposure .
- Develop ing a new customer base
- Im pr ove design innovation
- Inc reas ed international brand aw aren ess
On the other hand , the dis ad vanta ges should also be considered :
- D ilu tion of brand identity
- Inc reas ed costs
- Res istance from existing fans
- The risk of design ers having too strong persona lity
Future pros pe cts for street wear market
As the fashion industry as a whole becomes more hybrid , street wear brand s like Supreme may also be forced to make changes . W hether or not to hire a r eno wn ed designer depends a lot on which direction the brand is aim ing to go .
In an era where we need a balance between valu ing tradition and continu ing to innov ate , what strategi es Supreme will adopt in the future are attra cting attention not only from industry ins iders but also from fans .
Con cl usion : What is the best way for Supreme ?
In conclusion , it ' s not clear whether Supreme needs a famous designer or not . The most important thing is to keep up with the changing times while mainta ining the core values of the brand .
Some path s r ely entir ely on in - house design ers , while others invol ve r eno wn ed design ers from outside . Altern ati vely , an intermedi ate approach could be considered : collabor ate with r eno wn ed design ers only for limited colle ctions .
E ither way , it ' s safe to say that changes to the extent that do not under mine the brand identity that Supreme has built up will lead to long - term success .