Od ema Pig get at a histor ic tur ning point
The year 2022 will und oub ted ly us her in a new transform ative period in the history of Aud em ars P igu et , the leading Swiss lux ury watch brand . The company has carried out a major management res hu ff le in the past year and has clearly laid out its growth strategy for the future .
Parti cular ly note worthy is the anno unc ement by CEO Franco is - Hen ri Ben ami as in June 2022 that he will step down in 202 3. Jas mine Od ema , a desc endant of the fo under and long time Chair man of the Board of Dire ctors of Od ema Pig get , also announced his res ign ation this year . With this , the company has moved from the direct management of the fo under to a new stage .
Spe cific numer ical tar gets for capacity ex pansion
One of the key objectives set by Aud ema P igu et under the new management team is the significant ex pansion of production capacity . Annu al production in 2023 is expected to increase by more than 20,000 units compared with a dec ade ago . This number is not just a quantit ative ex pansion , it shows that the company ' s manufact uring technology and supply chain management have entered a new dimension .
The following factors can be considered to be behind the ex pansion of production capacity :
- Invest ing in state - of - the - art manufact uring equipment
- Ex pand ed programme for skil led watch mak ers
- Inc re ase supply chain efficiency and promote vertical integration
- Op timi ze production planning by improv ing demand fore casting acc ura cy
The future of brand s aim ed at by the new system
How will Aud em ars Pig get maintain a balance between tradition and innovation after the management renov ation ? The new management has placed the following three pil lars at the heart of its growth strategy :
- In her it ance of Trad itional Technologies- In her it the high - end watch making technology from its in ception to the next generation
- Innovation in Produc tion Ef fici ency- Im prov ing the manufact uring process using the latest technology
- Market ex pansion strategy- En han ced global ex pansion , including in emer ging markets
The company plans to increase production capacity in view of growing demand , especially in the Asian market . The production increase of 20,000 units will be main ly allo cated to the company ' s core model , the " Ro yal Oak " series and new development Whatsapps .
Industry experts ' view
Analy sts in the watch industry assess ed Aud em ars P igu et ' s move as " a strateg ic decision in view of the continued growth of the lux ury watch market . " The ex pansion of production capacity is not mer ely an increase in quant ity , but shows planned growth based on the prem ise of mainta ining quality .
In addition , the smo oth management trans ition from the found ers has also been noted as a testament to the strength of the company ' s corpor ate structure . As the first results under the new regime , the focus will be on how the exp anded capacity in 2023 will be accepted by the market .