A special collabor ation with Michelle Yo w
In 1999, Aud em ars P igu et , a Swiss lux ury watch brand , launched an excl usive Royal Oak " O ak le eb s " watch (R ef . 67 60 8) in a special collabor ation with internation ally r eno wn ed Chinese - American ac tress Michelle Yo w . This special watch has won high pra ise as a work of art that symbo liz es the fusion of East and West cultures , not just an access ory .
Michelle Yo w is known for her appreci ation of Oriental a est het ics while she is active in Hollywood , and her a est het ic sense is also refle cted in the design of this watch . In particular , the delic ate pattern of the dial and the cur ved beauty of the case emb ody the harm ony of traditional Swiss watch making technology and Oriental beauty .
Innov ations in the Royal Oak Collection
Since its creation in 1972, the Royal Oak Series has continued to evol ve as the represent ative collection of Aud em ars Pig get . In particular , the " O ak le eb s " limited ed ition has ga ined ent h usias tic support from watch lov ers for its design and fun cti ona lity beyond the framework of traditional wat ches .
In this model , the traditional watch making technology and the modern design sense are beautiful ly combin ed . The 38 mm sta in less steel case features a dial with Od ema Pig get ' s unique " tap astre " pattern , and the way the expression changes with the increase and dec re ase of light is wor thy of being called a work of art .
Cross - industr y collabor ations bring brand value
The collabor ation with Michel Ye o meant more than just a marketing strategy for Aud ema Pig get . The fusion of the different discipl ines of the enter tainment industry and the lux ury watch industry has established the brand as a new cultural icon .
Since this project , Od ema Pig get ' s brand aw aren ess has ris en shar ply , especially in the Asian market , and has ga ined support , especially from the young er generation of wealth y . It can be said that this is a ground bre aking case in which a function al product - a watch - has proved its value as a cultural symbol .
In addition , this collabor ation has brought a new trend to the entire lux ury watch industry . Since then , many watch brand s have been activ ely enga ged in collabor ation with other industries , and the movement to enhan ce the cultural value of wat ches has acceler ated .
Evolution of the Royal Oak over half a century
The Royal Oak Collection will celebr ate its 50 th annivers ary in 2022. Th rou ghout its half - cent ury history , the collection has always continued to innov ate and lead the tr ends in the watch industry .
The anno unc ement of special models , such as the limited ed ition " O ak C lea ves , " emb odies the " f usion of tradition and innovation " that is the DNA of Royal Oak . Aud em ars P igu et will continue to create pieces that will amaze watch lov ers by adop ting new technologies and desig ns , while preser ving the watch making tradition .
Es peci ally in recent years , the company has also ste pped up its efforts to promote susta ina bility , and practices responsible watch making for the next generation , including the use of environment ally friendly materials and the review of manufact uring processes .