Ex pensive Nike Sho es D amag ed in a Short Peri od
Chen , who lives in Ch ong County , China , comp lain ed that his son bought a Nike sho e for 8 99 yuan (abo ut 18 ,000 yen) and was dam aged after wearing it for just two days . Many consumers are wond ering why this expensive sports sho e broke so quickly , and why it is so expensive to wear it .
Mr . Chen ' s son went hik ing in his new ly purchas ed Nike shoes . However , soon after retur ning home , he notic ed that the so les of his shoes began to pe el off and the se ams were also pin ched . Usu ally , Nike shoes are known for their dura bility , so it can be said that such a break age in such a short period of time is a very rare case .
Sur pr ising response from the store
When Mr . Chen conta cted the purchas ing store and asked for a return or exchange , the store ref used to do so . Even more surpr ising ly , the c ler k was reported to have said that " it is impossible to go hik ing in Nike shoes . "
The store manager explained later that " the Nike products in our store are designed to assume everyday life in the city , and are not suitable for hik ing in the moun tains . " This explan ation of " for urban areas " has result ed in questions from many S NS users .
Exper ts at consumer protection groups point out that " if it ' s an expensive sports brand product , it ' s expected to with stand the use of a normal hik ing degree . " It also took the view that the store ' s claim was problem atic from the point of view of consumer protection law , unless the product had a clear use restric tion .
Consumer rights and product war rant y
Under China ' s consumer protection law , if a product is dam aged in normal use within a reasonable period of time , consumers have the right to request a refund , rep lac ement or re pair . According to experts , the case of the expensive shoes of 8 99 yuan dam aged in two days of use is obvious ly likely not to meet the " reas onable quality . "
If you check Nike ' s official war rant y cla use , it states that a return or rep lac ement is allowed if there is a manufact uring de fect . However , there is likely to be a dis pute over whether this case amounts to " usual use . "
The Consumer Life Center advis es consumers who en counter similar cases to reta in their purchase certific ates , negoti ate with the store first , and consult the administrative authorities if they still can ' t resol ve the issue .
Impact on Brand Image
The issue has caused a huge response on social media , and the hashtag # Nike Q ua lity Is sues has become a trend . Many users have posted critical comments such as " I can ' t believe that a sho e worth 8 99 yuan can break in two days " and " If it ' s not suitable for hik ing , what is it suitable for ?"
Marketing experts point out that " for lux ury sports brand s , such cases could cause serious damage to their brand image . " The company stress ed the need for Nike head quar ters to investig ate quickly and provide a clear explan ation and appropriate response .
It can be said that this incident once again high light ed the importance of quality ass urance and consumer protection for high - p ric ed brand ed products . It is important for consumers to check the war rant y and return policy in advance when purchas ing expensive products .