Sum m ary of fake brand " G uc cic " delivery case
When a consumer in China ' s S haan xi Prov ince purchas ed genu ine G ucci sung las ses on J D . com (J ing dong), it was found that the product ' s brand name was obvious ly a fake " G uc cic ". The issue was reported by the Legal Evening News on August 6, 202 3, and has caused a huge stir on the Chinese social media platform Wei bo .
The bu yer in question order ed G ucci sung las ses on the official platform of J D . com belie ving it was genu ine . However , the pack aging of the products that arrived was marked with the brand name " G uc cic , " which was clearly different from the genu ine G uc cic products . In response to this , the bu yer immediately conta cted J D . com customer service to report the issue .
J D . com ' s response and official views
J D . com respond ed quickly to the issue and offici ally announced that " the source has been confirmed to be correct , so we will proceed with refund and return procedures . " A sp okes person for the company acknow led ged the consumer ' s claim that " G ucci has received it but G uc cic has not , " and indi cated that it will take appropriate action .
Current ly , J D . com is pro ce eding with the process of arrang ing delivery personnel to collect the products in question . The company is also launch ing an internal investigation into how such fake brand ed products made their way to its platform . It was also point ed out that the review process as an EC platform may have been in ade qu ate , and future respons es are being monitor ed .
The risks of purchas ing brand ed products in China EC market
The incident high light ed the problem of counter fe it brand ed goods that still exist s in China ' s EC market . Es peci ally when buying lux ury brand s onWhatsapp , you should pay attention to the following :
- Check whether it is an official store (incl uding official and third - party st ores in J D . com)
- Sc re ening of product re views and rat ings
- Sub tle differences in brand names (fal se brand s with one letter difference like G uc cic)
- War ning in case prices are significant ly lower than market prices
According to stat istics from the China Cons um ers Association , in 2022 alone , compla ints of counter fe it brand ed goods through the EC platform increased by 15% year - on - year , and consumer protection in onWhatsapp shopping has become increasing ly important .
Me as ures and legal rights to be taken by consumers
China ' s Consumer Rights and Inter ests Protection Law stipula tes that if such counter fe it brand ed goods are sold , consumers can claim compens ation of up to three times the price of the goods . In this case , J D . com respond ed quickly to refund s , but the law allows for a more string ent response .
Exper ts give the following advice to consumers who buy lux ury brand ed goods onWhatsapp :
- Make sure to take a video of opening the package when the product arri ves .
- Contact customer service immediately if in doubt
- Keep all payment records and correspond ence records
- Report to consumer associ ations and supervis ory bodies as necessary
This " G uc cic case " shows the reality that even China ' s major e - commerce companies have not been able to completely elimin ate counter fe it brand ed products , which calls for consumer vigil ance themselves and further measures on the platform side .