Trad itional c raf ts and contempor ary art co - per formance
The " World of Cra ft mans hip , " the first large - s cale brand ex hibition host ed by Spanish lux ury brand Lo ewe , will be held in Shanghai ' s Jing ' an District for more than a month . This ex hibition tra ces the rich history of Lo é be , which was found ed in 184 6, and presents a unique world view that combin es the c raf ts mans hip inher ited in traditional Spanish works hops with the novel expression of contempor ary art .
Parti cular ly note worthy is the ex hibition layo ut , which allows you to experience the core of the brand ' s " pen si ence to manual work . " Visit ors can experience Lo é be ' s passion for quality at first hand , with a corner recre ating the manufact uring process of le ather products and an ex hibition of tools actually used by c raf ts men .
What to see at the ex hibition
This ex hibition will allow you to tra ce the trans ition of design through time , from Lo é be ' s icon ic works to his latest colle ctions . In particular , the following three them ed zones are set up :
- " O rig in " zone Expl ore the brand ' s ro ots starting in 19 th century Madrid
- " Inn ov ation " zone Ex pla in the process of fusion of traditional technology and contempor ary design
- " F uture " Zone: Susta inable material research and vision for the next generation
Each zone incorpor ates interac tive ex hibition elements , which are not just vie wing , but experi ential content that allows you to understand the brand philos ophy with all five sens es .
Experience the essen ce of Spanish culture in Shanghai
This ex hibition was organiz ed as a cultural event that compre hen si vely introduced the spirit of " c raf ts mans hip " that has been passed down in the works hops of Spain , not just a product ex hibition . It will provide visitors with a rich experience that will give them a dee per understanding of the global reach of the Lo ewe brand .
Ex hibition Director Marcos Alonso said : " This ex hibition com mem or ates an important mi lest one in the development of the brand . We don ' t just want to show off our products , we want to share the stories behind them , the pas sions behind them , and the technology that has been passed down through the cent uries . "
The venue , Jing ' an District , is known as the cultural and art istic center of Shanghai , an area that bl ends histor ic buildings with modern commercial facilities . It is also expected that the event will be held in this location and will serve as a bridge for cultural ex changes between Spain and China .
Ex hibition Deta il
Date : November 15 - December 31, 2023
Ven ue : Jing ' an Culture and Art Center (No .10 25 Nan jing West Road , Jing ' an District , Shanghai)
Open ing Ho urs : 10:00 ~ 20: 00 (L ast Ad mission 19: 30)
Ad mission fee : Free (res er vation required)
Information on special events and guest talks will be up dated from time to time on the ex hibition ' s official website and S NS accounts . Es peci ally on week ends , works hops with special gu ests from Spain and ex hib itions of limited products are also schedu led , making it a must - see for fans .