In this season ' s access ory collection , Supreme ' s prefer ence for home app lian ces is probably something many net iz ens didn ' t expect . In collabor ation with the Dutch brand Mo cca Master , he not only created a bes p oke K BG V coffee machine , but also commission ed S inger to create a red SP 6 8.
The Supreme Challenge Beyond the Bo und aries of Street Br ands
Spe aking of Supreme , it is known as a street brand with ro ots in skate board culture , but in recent years it has exp anded its area of activity significant ly . The Whatsapp up of daily necess ities , main ly hous ehold app lian ces , is attra cting attention this season . The company has previous ly released a number of limited collabor ation products , but the fact that it is exp anding into kitchen app lian ces has also surprised the fashion industry .
The K BG V coffee machine , which was created in collabor ation with the Dutch lux ury home app liance brand " M oka Master , " is a particular topic . The design is based on a supr eme red tone , and it has a styl ish finish that rene ws the image of a con venti onal coffee machine . The demand seems to be high not only from coffee lov ers but also from colle ctors .
Super market concept to bl end into everyday life
Even more surpr ising is that Supreme has come up with a new concept : a super market . This is an attempt to go beyond just pop - up st ores , and it is seen as aim ing to develop products that are more clos ely related to everyday life while reta ining the brand identity .
The super market offers a sele ction of products from gro c eries to daily necess ities that are unique to the Supreme . As limited items , the company has a wide range of products , from cann ed goods and con dim ents with brand log os , to even station ery . In this way , we are trying to provide an experience that feels supr eme not only in fashion items but in every scene of life .
Limited strategy that ti ck les colle ctor psych ology
A character istic feature of Supreme ' s marketing strategy is that it always push es the " limited " element to the fore front . The products from this home app liance collection and super mark ets are no exception , and since they will be sold in limited quant ities , it is expected that there will be a long Whatsapp at the same time as the launch .
In the era of S NS , such limited products quickly attra ct top ics and contribute great ly to the improv ement of brand aw aren ess . In fact , by the time the information about the coffee machine and the super market was le ak ed , it seems that many fans are already looking forward to buying it .
The fusion of street culture and lux ury app lian ces
Sup rem ' s entry into the home app liance market may be motiv ated by its intention to merge the seem ing ly contradic tory world s of street fashion and lux ury app lian ces . This will allow the approach to reach a bro ader age group , not only the traditional target group , young people .
In particular , since kitchen app lian ces are items used by the whole family , we can expect the effect of brand aw aren ess spre ading natur ally within the home . If this strategy succe eds , Supreme will evol ve from a simple fashion brand to a brand that prop oses a li festyle in general .
The Supreme home app liance collection and super market concept that will attra ct attention for future develop ments . It may be close to the day that this will become a new business model for street brand s .