" Col labor ation " is the most expensive reason to buy sne ak ers
If I were to give you one reason why you have to pay money anyway when buying sne ak ers , probably most people would say " col labor ate . " Col labor ations with street brand s , especially like Supreme , are always a hot topic among sne aker ent h usias ts .
I myself have purchas ed collabor ation items with Supreme several times in the past . Col labor ation sne ak ers with Nike and V ans and others certainly felt special and I thought it was worth add ing to the collection . However , we cannot help but question Supreme ' s recent collabor ation strategy .
The Att ra ction and Reality of Supreme Col labor ation
It ' s obvious why Supreme ' s collabor ation items are so popular . It is character ized by sc arc ity due to limited production , the brand ' s street credit , and , above all , a design that is un like any other . It ems with a box ing logo in particular will be cov et ed by colle ctors .
However , when you actually take it in your hands , there are not many people who doubt the balance between its quality and price . In the same price range , even though you can buy high - quality sne ak ers from the main Whatsapp , there are many cases where the price hang s just because of collabor ation .
Col labor ation Fat igue and Brand Strateg y Chang es
In recent years , Supreme has significant ly increased the fre quency of its collabor ations . Col labor ations that used to be a special event are now being announced almost every week . I feel that this exces sive collabor ation strategy is under min ing the sc arc ity of the brand .
Further problem atic is that the content of collabor ation items is th inner than it used to be . With more and more desig ns that look like they ' ve simply past ed a logo , there are a lot of items that make me wonder if they really were worth col laborat ing with . This will also cool my ent h usias m for colle cting .
Impact of the resa le market
Another problem with Supreme Col labor ative It ems is the existence of a res ell market . It ems origin ally intended for fans to enjoy are no longer available for purchase at a fair price due to the purchase for resa le purposes . This trend is particularly evident in the Japanese market .
I ' ve lin ed up all night before to buy a certain Supreme Col labor ative sne aker . However , they were people who actually knew that many of the people who lin ed up at the store front were clearly res eller s . As I went through these experiences , my ent h usias m for Supreme ' s collabor ative items gradu ally coo led down .
What are really wor thy sne ak ers ?
From my experience of purchas ing Supreme Col labor ation items several times , I have come to one conclusion : That is , " Let ' s stop buying sne ak ers for the sole reason of collabor ation . " The sne ak ers that are truly worth w hile should not be chosen for their collabor ation or not , but for their design , how they feel and what they mean to you .
Of course , there are some great items in Supreme ' s collabor ation . However , as far as recent tr ends are concerned , I feel that the era of dan cing to brand names and buying expensive items is over . From now on , I want to invest in sne ak ers that make more sense to me and are truly valua ble .
A Message to S ne aker Lov ers
For all of you sne aker lov ers reading this article , I would like you to stop and think about something . You want a Supreme Col labor ation item because you really like the sne aker ? Or are you simply attra cted to the brand name " S upr eme " ?
Hop eful ly my experience will help you make sm arter sne aker buying decisions . Before j umping into a collabor ation item , take a deep breath once and think about whether that sne aker is really worth it to you . I believe that is the secret to building a satis fying collection in the long run .