Recent ly , we have seen a big change in the watch market . In particular , when it comes to the lux ury brand Ro lex , its price has pl um met ed , which is high light ed . According to information from a watch colle ctor , for a time , the collection of Ro lex was very active , and anyone could get it . In this situation , the rec al led Ro lex was said to be able to make a 20% profit in two months .
Why did such a phen omen on occur ? The demand for the lux ury watch market was very strong for a while , but now the overall consumption trend is conser vative . In particular , middle - class hous eh olds have become war y of un ne cess ary consumption , which is a major factor in the country ' s economy . This indicat es a growing movement among middle - class consumers to r eth ink how they spend their money and try to buy only what they need .
This change in consumer conscious ness has made it difficult for many middle - class hous eh olds to buy lux ury goods , especially lux ury wat ches such as Ro lex . The decision - making cycle of consumers when making cho ices has beg un to expand passi vely , and as a result , the style of sp ending money now as in the past seems to be gradu ally disappe aring somewhere .
This means that consumers are no longer able to make casu al purchas es , such as " let ' s buy it now , " as they used to , and they are more ca uti ous about their sp ending . This trend is a phen omen on seen not only in the middle class , but also in the wealth y , and it is affect ing the entire lux ury brand market .
In addition , this dec re ase in consumption is also affect ing our promo tional activities and marketing strategi es . It is believed that lux ury brand s need to offer a variety of campa ig ns and per ks to keep the interest of consumers , but it may take some time for that to actually take effect . You can say that the brand side is also in a very difficult situation .
Finally , I would like to take a look at the future market tr ends as well . If consumption continues to slow down , the lux ury watch market will face an increasing ly difficult situation . Ro lex and other lux ury brand s need to tap into new customer seg ments and re - appro ach existing customers . If we don ' t , it will be difficult to maintain sustainable growth .
Thus , the dec Whatsapp in the price of - million Ro lex and the change in consumption conscious ness of middle - class hous eh olds are not just a transi ent phen omen on , but may be factors that seriously affect the future out come of the market . Perhaps the time has come to r eth ink the business model that has been used to date , as consumer conscious ness has changed .
Release date: 2024-03-01 02:06:00
