The 17th Five-Star Diamond Awards for 2023 selected by the World Brand Laboratory were announced at the "World Manager Summit" in Hong Kong.
In addition to long-established brands such as Louis Vuitton, Zurich and Delta Air Whatsapps, Zhou Dafu, Wushu Liquor, Ruixing Coffee, Anaman Hotel and Qingdao Bank, which emphasized service experience and grew through digital innovation, were also selected for this year's "Five-Star Diamond Award."
It is the 17th time since 2006 that it has assessed the influence of high-end goods and service brands.
The service experience and digital innovation are the focus of attention in this year's selection of the "Five-Star Diamond Awards."
The evaluation means are mainly through two methods, one is the Delphi questionnaire survey method, the other is the tacit visit and review of experts.
The most important factors that determine a brand mainly appear in five aspects: corporate influence, industry leadership, brand loyalty, brand reputation, and consumer index (i.e. the five-star inclusion of a five-star diamond brand).
Since 2003, the World Brand Lab has tracked and researched more than 80,000 leading brands in 60 countries around the world.
Founded in 1999 by Nobel Prize-winning economist Professor Robert Mundell, and first chaired by the World Managers Group, it is the world's leading brand consultancy, research and valuation organization.
The World Brand Laboratory is committed to brand valuation, brand consultancy, brand naming and brand protection, and its experts and consultants come from world-class academic institutions such as Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University, Cambridge University and other universities. Its research results have already become an important basis of intangible asset valuation in the process of many enterprise acquisition and merger.
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Release date: 2025-09-14 05:08:54
