Stock buying and selling will help you to see the research report of the gold gira ffe analy st , the opportunity to expl ore the author it ative , professional , tim ely , compre hen sive , potential top ics ! Recent ly , LV (Lou is). Louis Vu itt on (full name Louis Vu itt on) has launched a flash event with three ca fes in down town Shanghai to launch a " limited - time book store . " It is a book store - related event , but the main reason it is attra cting attention is not coffee , not books , but LV back pa cks .
According to the event , if you buy two brand ed books in the store , you will get a can vas bag with the LV brand logo print ed on it , and you will need one book for at least 290 yuan for the books being sold .
This means that you can buy a book for a minimum of 5 80 yuan and get a free LV can vas bag .
I seriously think that a 5 80 - yuan back pack is a pure IQ tax , not that you can ' t af ford it norm ally .
In the col lage app , the price of the same LV L uke is less than 20 yuan .
If a 5 80 - dol lar LV (Lou is Vu itt on) back pack is an IQ tax , a 5, 2 80 - dol lar bean - lu ffin (1 8. 98 0, - 0. 2 3, - 1. 20%) polo shirt is an IQ tax .
Some people say that where is the airport , where is the bean .
I have never bought one , but some people say that there is a brand (bi ole fin) that always appears in the gol den position of every airport .
However , the first stock of this Japanese golf appar el is called " Y in chu Ma otai " (ab bre vi ated as " Y in chu Ma otai ") by the capital city . While opening st ores in lux ury department st ores , shopping cent ers , airport high - spe ed rail transport ation cent ers , and golf courses , it has also exp anded into out let mall s , and V ip in kai has an official speci alty flag ship store .
For example , a polo shirt is 750 yuan , 4, 9 20 yuan che aper than the official flag ship store of Ele phant T m all , but in the official speci alty store of Yin le fen V ips hop , the cheap est polo shirt is 47 4 yuan , the highest is 2, 13 6 yuan .
(P ic ture above : V ip in hui A PP) (P ic ture above : T m all A PP) It is not difficult to find that V ip in hui is only about half the price of T m all than the Son Lu fen polo shirt .
Not only that , the price of Yin Lu fen T m all PC terminal is higher , and the price of the highest polo shir ts in a single item was 5, 2 80 yuan and 4, 9 20 yuan respectiv ely .
(The above photo was taken from the T m all PC) In fact , the 8 80 yuan polo shirt and the 5, 2 80 yuan polo shirt have no change in design , and the 8 80 yuan polo shirt is more beautiful , because the design is " s imp ler " than the Yin Lu fen polo shirt product .
Since the polo shirt has the Rub in logo print ed on it , no one really car es about the difference in fabric , and there can be no difference of 44 00 yuan in the difference in fabric .
Three years after the out break of the epid emic , the cru de interest rate of " cl oth es " increased up stream , and sold mat tr esses with a unit cost of less than 1000 yuan from thousands of yuan to tens of thousands of yuan .
It was point ed out that because the sum of the exp enses invest ed in research and development for three years does not equal the advertising exp enses invest ed in one year , the Mus hi mat tress has har vest ed the social elite with " fake Western doll s " + " m oney - pa cking marketing . "
(The above figure is from the net) According to the offer of shares of Mu Si Co ., Ltd . (3 5. 21 0, 0. 00, 0. 00%), in 2019 - 2021, the unit cost of its mat tress is 93 9. 11 yuan , 85 5. 37 yuan and 87 3. 43 yuan respectiv ely , and the correspond ing average unit price is 24 1 9. 93 yuan , 210 2. 6 yuan and 204 1. 97 yuan respectiv ely . The gross interest rates reached 61. 19%, 59. 32% and 57. 23% respectiv ely .
When the gross interest rate of the ho using industry was around 35%, the gross interest rate of M usi shares was called a one - hit dust , and some net iz ens jok ed that M usi was " sle eping in bed . "
By contrast , Bin ary Ruf ins , which is called the " cl oth es " by the capital market , had gross profit marg ins of 6 7. 78%, 69. 12%, 7 6. 69% and 7 7. 40% in 2019 - 202 2, respectiv ely .
In contrast , the gross interest rate of " sle eping " is dec lin ing , while the gross interest rate of " cl othing " is growing in re verse .
Ob vious ly , the three - year pla gue had no effect compared to sound - re fin , but rather caused its gross interest rate to " rise after the kn ot . "
Why is the " C ust om ers " so brave ?
The answer is to mo w " a capable middle - aged business man . "
Let ' s take a look at the Be ind ol phin LO GO .
The combination of English + Japanese is ordinary , but we have added a golf figure to the LO GO to position the golf appar el of Be end ol phin .
Mat tr esses with a unit cost of less than 1000 yuan per mo usse could reach thousands to tens of thousands of yuan , and the gross profit margin was also around 60%.
It can be imag ined that the polo shirt of nearly 1000 yuan , even 5000 yuan than Yin Le fen , the average gross profit margin reached 77%, and the average cost may fall to 100 yuan .
According to Yin Lu fen ' s cal endar annual report , in 2018 - 202 2, its advertising and promotion exp enses were 52. 79 1 million yuan , 59. 96 82 million yuan , 6 2. 25 43 million yuan , 7 8. 88 99 million yuan and 7 3. 4 27 2 million yuan respectiv ely , account ing for 3.5 8% of operating revenue , 3. 28%, 3. 21%, 2. 90% respectiv ely , It was 2.5 5%.
According to this calcula tion , Rub in ' s advertising expend iture in the past three years was 215 million yuan , and the advertising expend iture in the past five years was 32 7 million yuan .
Beh ind the sky - high advertising costs , Vi ole fin has continued to sign with enter tainment stars to create an " eli te - t one " brand image .
In 2018, Be an Lu ffin offici ally signed Z heng He and Jiang Yi yan as brand chara cters , and at the same time participat ed in the film and drama " Love Teach er , " and launched the brand " Star Era " (st arr ing Jin Dong , Jiang Shu ying , Li Na wen , Li Z ong han , etc .).
In October 2019, the official anno unc ement of CAR NA V AL DE V EN IS E , a resort tour ism appar el brand under the control of H yon R uf en : The first brand character was signed with the national couple , R yo Ta and Ka zu aki Ha ba .
In December , the four members of the Lu Yi family were the represent atives of the Venice Car ni val , X be cken be ar ' s cele brit y family clothes .
In February 2020, the older sister of Japanese golf ers , Ms . F ung San - san , offici ally became Be an Lu ffin ' s sp okes person .
Prior to F ung San - san , B yon - L au fen has been spons oring a Japanese golf team since 2013.
In 202 2, B yin Le fen developed and designed the Hang zhou Asian Games match uniform for the national team .
Next , Vi ole fin makes a five - star go wn for the national team in Paris .
In 2021, B yin Le fen also worked with Yang Q ian feng , Z eng Li and Zhang Lu yi before and after , respectiv ely represent ing its fashion B G print series T - shir ts , Out last air - cond ition ing fiber series T - shir ts , and 21 spring and summer series T - shir ts .
In 202 3, Yin Le fen signed with Wu Z un to serve as the brand ' s sp okes person , submit ting a value claim of " aut on omo us , more free . "
In fact , as Vi ole fin continued to sign character contracts , its offWhatsapp store number also re vers ed growth during the epid emic period , with direct st ores increasing from 48 6 to 57 9, and affili ated st ores from 49 3 to 61 2.
Un fortunately , Vi ole fin clos es its st ores every year , and the total number of clos ures exce eds 70 for the third consecu tive year .
As of the end of 202 2, 57 9 directly - o wn ed st ores under B yin lu fen opened 84 new st ores and closed 37 st ores during the report ing period , while 6 12 franchise st ores opened 80 new st ores and closed 36 st ores during the report ing period .
As of the end of 2021, 53 2 directly - o wn ed st ores under B yin lu fen opened 82 new st ores and closed 36 st ores during the report ing period , while 56 8 franchise st ores opened 112 new st ores and closed 37 st ores during the report ing period .
As of the end of 2020, 48 6 directly - o wn ed st ores under B yin lu fen opened 81 new st ores and closed 36 st ores during the report ing period , while 49 3 franchise st ores opened 75 new st ores and closed 35 st ores during the report ing period .
According to Rub in Lu fin ' s 2022 annual report , direct operation ref ers to the company ' s establishment of cor ners and speci alty st ores to sell products in high - end mall s of first and second - tier cities in the country , air ports with high pass enger numbers , well - known ball club s , hotels and other ro utes .
Direct ly oper ated businesses are divid ed into connected and non - conne cted .
Among them , the joint management mode ref ers to the company sig ning joint management agreements with department st ores , air ports and football club commercial operators , where the other party provides location and deposit services , the company provides products and sales management , and both parties share the sales revenue at the promised proportion .
The non - con so lid ated method ref ers to the way in which the company ent ers into a le ase agreement with the provider of the business prem ises , acqu ires the business prem ises in the way of paying the rent , and the company is responsible for the product and sales management .
Release date: 2025-07-04 03:20:35
