Real - life legend ary chara cters come to life vi vid ly with pos ters
A series of character pos ters fe atur ing the most important Nike figures in the show has been released from the new film " A IR ", which is a re - tag of the famous ac tors Ben Aff le ck and Matt Damon represent ing Hollywood , and has received a huge response . This drama is based on the true story of Nike ' s histor ic tur ning point in the basketball sho e market in the 1980 s , and each poster is a powerful portr ay al of the key people who were actually involved in the project at the time .
Parti cular ly notice able is the character poster , which stars Matt Damon as Sony Va cc alo , a Nike sales represent ative who signed a contract with a young Michael Jordan . Her expression is rem inis cent of a ten se negoti ation scene at that time , and even on S NS , the topic of " Da emon ' s transform ation is rem arka ble " and " It emb odies a histor ical moment " is bo iling .
Sh edding Light on the Secret Story of the Birth of a Nike Legend
A IR is a story about the birth of the " Air Jordan " project that determined Nike ' s status as a sports brand . At the time , Nike was far behind Ad idas and Con verse in the basketball sho e market , but one ground bre aking proposal would change the company ' s fate .
A poster has also been released fe atur ing director Ben Aff le ck himself as Nike co - fo under Phil Knight , fe atur ing powerful visu als that con vey the angu ish and moments of decision as a manager . Other design ers and market ers who played a key role in the project , and others , recre ate this histor ic project from a multi - fa cet ed perspective .
Aff le ck and Damon are chall enging the real drama .
This film is not just a corpor ate success story , but also a human drama that deep ly del ves into the importance of human relationships and risk - tak ing in business . " This is a story about innovation and a film that questions the value of chall enging common sense , " said director Aff le ck , and the ent h usias m and conflict of each character can be con vey ed in the pos ters that will be released .
In particular , the psych ological portr ay al of the Nike team , which in 1984 led to the decision to bet all of their fort une on the ro okie Michael Jordan , has a lot of sugg estions for modern business people . In the fa ces of the chara cters dep ic ted in the pos ters , you can read the enor mous effort and tension behind the project ' s histor ic success .
F ans ' long - awa ited live - action work is finally released
This project has long been a topic of discussion among stak ehol ders as a film adapt ation of a legend ary episode that will remain in the history of sports business . The film was direct ed by Aff le ck , and the performance of the talent ed cast , including Damon , has made it an Academy Award nom inee even before its release .
The character pos ters released this time clearly con vey the persona lity of each character and the background of the time , and the finish gives a foret aste of the high quality of this work . Enjoy ed as a business drama as well as a sports film , this film will be a must - see for a wide range of vie wers .