ART 0 21 Special Ex hibition at the Shanghai Cont emporary Art Ex hibition
Spanish lux ury brand Lo ewe held the " China Mono ch rome Gla zed Cer amics Ex hibition " at the 10 th ART 0 21 Shanghai Cont emporary Art Ex hibition last week . At this ex hibition , the pre cious mono ch rome gla zed cer amics made by Deng X ip ing , the represent ative he ir of China ' s national int ang ible cultural her itage , were display ed , attra cting the attention of visitors .
" The fusion of traditional Chinese c raf ts mans hip and contempor ary fashion is a very important theme for us , " said Jonathan Anderson , creative director at Lo ewe . The brand has been activ ely trying to incorpor ate its cultural her itage into modern lux ury items in recent years .
The fusion of int ang ible cultural her itage and fashion
The ex hibition is an extension of the " Int ang ible Cultural Heritage Series " presented by Lo é be at the Fall - W inter 2023 collection . The series features le ather goods and tex tiles with mo tifs of traditional Chinese c raf ts mans hip , especially the emb ro ider ed tote bag that has become a topic of discussion on social media .
Cultural comment ator Mi ho Yam ada said , " Lo é be ' s efforts can be described as a true collabor ation based on deep respect , rather than just a cultural bor row ing . It is of great signific ance , especially in terms of cultural inher it ance to the young er generation . "
New tr ends in the lux ury industry
Col labor ations between lux ury brand s and traditional cultures have been on the rise in recent years . The case of Lo é be goes beyond mere marketing strategi es and is also highly regard ed in terms of sustainable cultural preser vation .
" In the Chinese market , brand s are increasing ly required to enga ge deep ly with the local culture , " said marketing analy st K ent aro Tan aka . " Lo é be ' s approach is an ex quis ite balance of add ing contempor ary interpret ations without compromis ing cultural values . "
Tom Ford jo ins the Est y La uder
Me anw hile , in the fashion industry , it was announced that legend ary designer Tom Ford will be the creative director of Est y La uder . Mr . Ford is best known for his own brand , " Tom Ford , " and has also had a successful career at G ucci and Y ves Saint Laur ent .
According to industry officials , the rec ru it ment is seen as part of Est y lo ader ' s strategy to strengthen its competiti veness in the lux ury cos met ics market . Both Mr . Ford ' s a est het ic sense and his commercial sense are expected .
Atten tion to future develop ments
Lo e be plans to expand its int ang ible cultural her itage series in the future , and it is also reported that it is consider ing collabor ation with traditional Japanese c raf ts next year . Me anw hile , Tom Ford ' s first collection at the Est y Lo ader will be un ve iled in the spring of 202 4.
The lux ury industry is seek ing new business models that comb ine cultural and commercial values , and these tr ends will have a pro found impact on the entire fashion industry going forward .