Lo ewe Technology ' s " We . by Lo ewe " Electronics for Young People
Lo ewe Technology , the technology division of lux ury German brand Lo ewe , received high pra ise for its new brand " We . by Lo ewe " series at the 2021 i F Design Gold Awards . The project is an electr onics product Whatsapp prim arily target ed at Generation Z , with a design approach that goes beyond the bo unds of traditional lux ury brand s .
The jud ges pra ised it as " a st un ning bl end of brand identity and youth culture , " and the product design was particularly appreci ated for its minimal ist form and cust omi za ble interface . From smartphone access ories to wir eless head phones , the uni fied series compos ition in a cons istent design language is also one of the reasons for the award .
User - cent ric design of the Google Nest th erm ostat
The " N est Th erm ostat " of the US Google company won the Gold Award in the field of smart home . The product is a new concept of traditional th erm ost ats , and features a simple yet highly function al interface design .
The round ed , organic form and intu itive operating system are designed to make it stress - free for users of all ages . In particular , the design , which is linked with learning functions , was highly appreci ated for its br illi ant solution to the difficult problem of keeping visual simp lic ity while adapt ing to users ' li festyle pattern s .
The visual design of energy consumption is also innovative , and has been pra ised by the jud ges as a good example of the harm ony between environmental consider ation and design .
Crit eria and Tr ends for the 2021 i F Design Awards
In addition to the traditional scre ening criteria , the 2021 i F Design Awards focus ed on new elements that respond ed to post - pand emic societ al changes . In particular , the following three points are cit ed as the main evalu ation points :
- Human - cent ric design: Usa bility with minimal physical contact
- Susta ina bility: Sele ction of materials with consider ation of reduc ing environmental impact and ext ending life
- Digital Integr ation: Se am less integration of hardware and software
These criteria are also common character istics found in many of the award - winning works , and suggest the direction in which contempor ary design should head . The design for young people represent ed by Lo ewe ' s " We . by Lo ewe " and smart home solutions such as Google Nest are ex amples of this trend .
Impact on the design industry and future pros pe cts
The winn ers of the 2021 i F Design Gold Award have a huge impact on the entire industry . Parti cular ly note worthy is the increase in design solutions that cross the bound aries of traditional categories . Ex amples of cross over between lux ury brand s (L oe be) and IT companies (Google) have become prom inent .
Mark We ig and , chair man of the jury , comment ed : " Th ese award - winning works demonstr ate the mix of social responsibility and cre ativ ity that post - cor ona design should have . " In fact , many works are valu ed not only for their a est het ic value , but also for their contribution to sol ving social issues , which can be said to be a prom inent feature of F Y 2021.
In the future , we expect further innov ations in such areas as material development with aw aren ess of the circular economy and adap tive interface design linked with AI . The award - winning ent ries for 2021 will be an important mi lest one that for esh ado ws such future design evolution .